Tag Archives: wristband

Wristbands

5 Things You Didn’t Know Your Wristband Could Do

Everyone has worn a wristband at some point. Whether to enter a music festival, a nightclub or an aquatic centre, they are something we’re all used to. Boring old wristbands just sitting there wrapped around your wrist. Very wrong! Like Homer discovering the use of trees “It’s about time trees were good for something, instead of just standing there like jerks!”, AAC hereby presents 5 things your wristband can do that you didn’t know.

1. Your wristband can upload photos to Facebook!

In conjunction with RFID or barcode technology, your wristband can help upload photos to Facebook. This has proven especially popular at University Open Days in recent years, where the University is aiming to increase the engagement of their prospective students with the University itself. How does this work though? Each prospective student who attends the event is assigned RFID wristbands, barcoded wristbands or cards, which is registered to them. Throughout the day, a photographer can take photos via a smartphone and then simply scan the wristband or card of each person in the photos, automatically uploading this photo to Facebook, Instagram, BuzzFaceaGramer or whatever is the newest social media tool. The key to this is the system used to manage registrations, with some excellent options out there now; for recommendations, drop us a line.

Wherever wristbands can be used to increase engagement between a business and a potential consumer, member, existing customer, this is a great advancement.

2. Your wristband can buy food and drinks!

Whilst you will still need to be attached to your wristband for the wristband to accomplish this feat, it is still interesting! Again, through the use of RFID or barcode technology, wristbands can be registered to a individual who then loads money uploaded to their profile within the system. When you wish to purchase something, most likely at a music festival or a water park, a simple swipe of the wristband charges your profile the right amount. The benefits of cashless transactions have long been debated amongst both festival management and festival attendees, with no clear answer really prevailing.

The problem for festival management when looking at cashless transactions is this: what happens if the system crashes and suddenly F&B spend halts for 30mins, 60mins or longer? The potential losses are immense, and many festival rely on revenue from food and drink spending to cover their significant running costs.

For festival attendees, there is always been a feeling of propriety and tradition when it comes to their festival activities; there has been backlash against RFID wristbands to manage access control, as there has against cashless transactions, with festival goers feeling that it is taking the industry in the wrong direction and that it goes against traditional festival ideals.

With regards to cashless transactions, there is an additional security benefit; your photo can also be assigned to your profile, so if someone somehow comes across your wristband, when they try to spend money your photo will appear, allowing the cashier to recognise the fraud immediately. This is also a great way to prevent underage drinking at events without needing to continually check ID.

3. Your wristband can be a secret agent!

Shhh, this one’s a little hush hush. The newest advancements in wristband technology mean that micro text and even invisible text can be added to certain wristbands, allowing for special security checks to be undertaken. Keep this on the down low.

The main benefits here relate to security, especially at venues like nightclubs and music festivals, where additional security features can mean the difference between spotting a fake wristband or not. Forgeries are becoming more and more advanced, and appearing at venues and events faster than ever before. Small steps like this that can make it harder for forgeries to appear are very welcome to the industry, and should be encouraged.

4. Your wristband wins you things!

Treasure hunts and similar activities at conferences, exhibitions and networking events are proving popular. Driven by RFID or barcoded wristbands, participants are challenged to “check in” or scan their wristband at, perhaps, 5 different locations; this may be specific booths, conferences, break out rooms etc. As a reward, once the 5 scans have been undertaken, the user receives an SMS or email letting them know they can now enjoy a 10% discount at the bar.

Likewise, at music festivals, more and more sponsors are setting up booths that utilise RFID or barcoded technology with the goal of allowing patrons to enter competitions with the simple swipe of their wristband. Beware though, the goal of these sponsors is to collect your data for future marketing purposes, but the point remains – a simple swipe of your wristband could win you a car!

5. Your wristband can keep you safe

As we reported in a recent article here, wristbands are being used to keep people safe. Equipped with GPS trackers, wristbands can be used for people deemed ‘at risk’ for potential leaving specific areas losing contact with carers or loved ones. Services have started that manage this exact process, with response units available to prevent such incidents.

Wristbands are changing, with some very specific now becoming very clear in 2014. Whilst the simple wristbands of today will continue to play a role in identification and security at events, venues, parties etc, a new wave of wristbands are now readily available to anyone who wants to turn a simple product in to one that achieves more than you might have imagined.

The digitalisation of wristbands is something we’ll review in more detail later this month, but it is a trend and advancement that is having dramatic effects on the industry, whether it relates to the use of full colour artwork, variable data, overprinting, barcodes, unique non sequential numbering, special security features or RFID inlays.

As a leader in this field AAC is pushing the boundaries to see what is possible. It really comes down to your imagination to determine what can be done.

Talk to AAC to discuss your ideas, or ask us for some; we’d be happy to help of course.

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Wristbands at Nightclubs

How Nightclubs are Using Custom Wristbands & Cards to Enhance Customer Experiences

As society continues to change, media and, in particular, social media, latches on to stories big and (increasingly) small. More than ever we are exposed to stories that are designed to leave us with an impression of negativity, poor practice and fear. Nightclubs and similar venues have borne significant brunt, with news focused on king hits, underage drinking, inebriation and more. As with everything though, what the news doesn’t cover is how many of these venues are taking tremendous steps to curb such anti-social and unacceptable behaviour.

Much of this is done through the use of ID products such as custom wristbands and ID Cards, and which tie in with internal security processes and revenue-growth strategies focused on enhancing customer experiences.

Wristbands to Control Entry

Custom wristbands for nightclubs provide the easiest possible method of identification at the entrance and throughout the night. For years, stamps were used for this purpose, but canny clubbers would simply wet the stamps and then apply the stamp to a friends hand – voila, free entry! The lost revenue for nightclubs from unpaid entry fees can be significant, especially if entry also entities the patron to a free drink. Additionally, if access is granted only to patrons over 18, applying the stamp to an underage patron allows them access and opens up an entire new area of problems.

ID Wristbands solve this with one key feature – they are non transferable. This means that they cannot be removed and then given to someone else. Likewise, they cannot be copied like a stamp and applied to someone else. In addition a wristband is easily visible, especially when fluro colours are chosen, and highly secure when custom printed with the the venue brand.

A common strategy is to utilise a wide range of wristband colours, rotating the chosen colour for the night randomly to ensure patrons from previous nights cannot regain access using their old wristband.

Wristbands to Control Underage Drinking

With more venues opening their doors to younger guests for special nights or one off events, identification of underage patrons is crucial. Again, a wristband offers the easiest and most cost effective way to do this short of checking the ID of every patron every time they order. For these events, choosing one colour for adults and one contrasting colour for underage patrons is the easiest way to achieve quick identification.

Drinking Age Verified wristbands, as we refer to them as, can either be produced especially for your event along with your own artwork, text and message, or simply purchased off the shelf in our standard DAV design, available in several bright colours.

Wristbands to Encourage Patronage

Here on the Gold Coast, being a location with a high volume of tourists and young revelers, a strategy employed by nightclubs is to give out wristbands during the day that allow access to the venue that evening. This strategy encourages the recipient to begin planning their evening accordingly, potentially also bringing extended groups of friends. The lure of ‘free access’ is a strong one, especially in comparison to other venues where an entrance fee will be charged.

A wristband may also permit the wearer to a free drink or two, with bar staff simply hole punching the wristband once the drinks have been provided, ensuring that the offer is not taken advantage of.

VIP Experience with Membership Cards

Many nightclubs are launching VIP memberships that entitle the member to specific benefits. Of course, as part of the membership the patron will receive an ID cards and potentially other types of merchandise that promotes the brand of the nightclub. This enhances customer experiences by elevating their patronage to another level, especially if it coincides with tangible benefits such as access to a VIP area, discounts on drinks, discounts on entry, or first access to special event tickets.

For the nightclub, the added benefit of course is the collection of a) small membership fees but also b) customer contact details such as email and Facebook, allowing the nightclub to send promotional information to the member in order to attract them back to the venue.

Designated Drivers

This is another great initiative that has come about with the police and the media being involved. We have found some venues have really embraced this concept and use a wristband we have designed specifically for this scenario. This allows groups to go out and have a great evening but for the venue also to know who has been designated as the driver for that evening, as they are identified by a specific wristband. Some venues go even as far as to offer free soft drinks to the designated driver to ensure they receive the recognition they so richly deserve for being the driver of choice for the evening.

It also serves as a reminder for the designated driver that, for that night at least!, they are on their best behaviour and to not give it to the temptation they are surrounded by. This is a great example of how bars and nightclubs are thinking of ways to enhance every patrons experience.

NSW new alcohol laws

Many nightclubs are now working within the brand new regulations in NSW, as outlined here: http://www.nsw.gov.au/newlaws. In essence “1.30am lockouts and 3am last drinks laws have now come into force across a new Sydney CBD Entertainment Precinct”, and many venues have begun to act accordingly.

Nightclubs choosing plain or custom wristbands

Of course, for many nightclubs, bars and venues, a key decision is whether to purchase plain wristbands or custom wristbands. The argument is a very simple one, because it come down to choosing between a more secure wristband solution (having the wristband custom printed) or a lower cost solution (simply purchasing them plain).

It can also come down to time. Often, after a few busier days than normal, a venue can run out of wristband products and may need these in a hurry, which can influence the choice of plain or pre-patterned wristbands.

Customising a nightclub wristband is vital, where time and budget allows, and AAC recommends choosing a combination of fluro colours as well as darker colours with metallic inks. Of particular popularity for nightclubs are black or purple wristbands with gold or silver metallic inks to display logos and text.

If you run a nightclub and you have an interest in wristbands, ID cards or branded merchandise, don’t hesitate to give AAC a call.

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