Category Archives: Promotional Products

Promotional Products Gold Coast

Promotional Products Gold Coast

The Gold Coast is one of Australia’s fastest growing cities. AAC ID Solutions has been operating here since 1997, and is proudly Gold Coast born and bred. Promotional Products Gold Coast is one of our most successful product ranges, as we get the opportunity to often meet with you face to face!

Promotional Products Gold Coast

Some of our Gold Coast clients include local icons such as Dreamworld, Jupiters Hotel & Casino, The Gold Coast Suns, the Gold Coast Titans, Skypoint, the Gold Coast Turf Club, Gold Coast Airport Marathon, the Pan Pacific Masters Games and soon, the Gold Coast Commonwealth Games! We truly are a Gold Coast company and we take great care to look after promotional products in this area.

Branded Apparel – Wholesale Promotional Products Gold Coast

AAC has incredible access to a network of factories, providing us with the ability to offer incredible wholesale rates on branded apparel such as t-shirts, polo shirts, hoodies and uniforms. With high quality products and impeccable printing and embroidery, AAC is the undisputed heavyweight champion when it comes to promotional products gold coast.

Executive Gifts and Marketing Products

No matter what you are looking for in the world of executive gifts and marketing products, AAC can supply it. We specialise in traditional promotional items such as branded water bottles, pens, tote bags and the like, but our passion is in sourcing those unusual products that no one else can find. Branded piggy bands? Done. Promotional belt buckles? Sorted. Custom printed cowbells? Delivered in 5 days!

Put us to the test and see whether we meet your standards. We love a challenge, and we love saving you money.

Branded Merchandise for Gold Coast Resorts

One thing we have plenty of here on the Gold Coast is hotels and resorts. AAC has been working with dozens of these properties for years, supplying a wide range of merchandise. The resort stocks the promotional merchandise in their gift shops and then sells it to guests, generating fantastic additional revenue. The most popular items include beach towels, caps, colouring in sets, drink bottles and playing cards. Talk to AAC to learn more!

Promotional Products in time for Christmas

There is still time. We just 2 months to go from today, you can still order branded promotional products, items and merchandise in time for Christmas. So whether you are sourcing items for your staff, suppliers, members, customers or patrons, now is the time to finalise that order.

For everything related to promotional products Gold Coast, talk to AAC ID Solutions. We have been here 20 years, and we’re not going anywhere else! Give us a call at 1300 797 478 or email us here.

Top 10 Promotional Products 2015

Top 10 Promotional Products 2015

“The times they are a-changin” sang Bob Dylan in 1964. Gone are the pens and stress balls of 2006 and here come the power banks and bluetooth speakers of 2015. Without further preamble, we present our latest iteration of our top 10 promotional products and trends list for 2015.

And, just for fun, we’ll use some famous quotes to guide you through our top 10 list. Why? Because life is too short to take these things too seriously.

The Top 10 Promotional Products for 2015

“Anywhere is walking distance, if you’ve got the time” – Stephen Wright

Fitness bands - great promotional products

Fitness bands

You can’t swing a cat without hitting someone wearing a fitness band these days. Never did we believe that it would become part of polite conversion to ask someone “how many steps did you take today” without it being part of a 10 step program. Fitness bands come in all types of styles and with varying functionality.

The most common functions are to record heart rate, number of steps per day,sleep monitoring and calorie intake, but there are more advanced models available too. Fitness bands can be branded to your business for use as promotional products.

Expect to pay: $17 to $35 per unit

“If time travel is possible, where are the tourists from the future?” – Stephen Hawking

Retro products are taking off in a big way. Recently company’s have even started launching new mobile phones minus apps and functionality! My goodness, it would be like living a decade ago… no Angry Birds! It really has become a ‘thing’ though, with consumers looking at the 60’s, 70’s and 80’s with rose tinted glasses and thinking how much simpler life was then. It seems the past is cool and the future will be awesome… poor us to being alive right now!

As promotional products, this trend is appearing in the form of yo-yo’s, rubik’s cubes, slinky’s, retro sunglasses, and a variety of modern products with retro designs; for example, ipad covers with cassette designs on the front.

“You do not really understand something unless you can explain it to your grandmother” – Albert Einstein

Bluetooth speakers - great promotional products

Bluetooth speakers

Bluetooth speakers have become very affordable in recent years thanks to advancements in the technology and manufacturing process. Just don’t ask us to explain exactly how it works!

As promotional products, they make a great gift because they are so useful. Bluetooth speakers allow you to play music from your phone, for instance, but with a much clearer, stronger sound than your standard phone speakers provide. This normally works to a distance of 8-10m or so, so ideal for the beach, the pool, park, or instead of having a more expensive stereo system in your home.

Bluetooth speakers can be branded and will be a popular gift for any recipient.

Expect to pay: $19 to $30 per unit

“A day without sunshine is, you know, night” – Steve Martin

Sun protection is a major trend in promotional products, with branded sunscreen and SPF lip balm the products of choice. It’s a win-win product, and ideal for a company with an outdoor and active focus in their marketing message. Recipients will keep and use the products; in the case of sunscreen, with family and friends, further adding to the exposure it provides.

There are lots of options available for those wishing to look at sun protection promotional products, with varying sizes, styles, shapes and scents. For a cost effective option, consider sunscreen sachets. There are also bottles, tubes, pots and more to think about.

Expect to pay: $1.50 to $4.50 per unit

“Max Power, he’s the man whose name you’d love to touch, but you mustn’t touch!” – Homer Simpson

Powerbanks - great promotional products


Everyone is on the go 24/7, and with more apps demanding more from our phones, portable chargers (or, power banks) are fast becoming the must-have item of 2015. A power bank holds a specific amount of ‘charge’ that can be used to recharge your phone or tablet whilst on the go, just in case your battery runs out. This is ideal for long journeys, or for those who simply use their phone a lot.

They have become fairly cost effective also, meaning that the marketing budget won’t be completely dry if you go this way for your promotional products. As with all techno products, the price is influenced considerably by the specification, so go for a lower spec model to save money. Consider this – how often will a power bank get used by it’s recipient over the course of a year?

Expect to pay: $9 to $25 per unit

“Wine is constant proof that God loves us and loves to see us happy” – Benjamin Franklin

Wine is experiencing a renaissance at the moment, with vineyards and wineries busier than ever before. People are also becoming more knowledgeable about wine, thanks to so many varieties being available. I defy anyone to get in and out of Dan Murphys in less than 30 minutes; it’s just too relaxing wandering the aisles, browsing through the labels and then, eventually, settling for whatever is on special at the time!

Because of the above, wine products are growing in popularity, with the range of items available increasing. As promotional products, they are fantastic. From neoprene wine carriers to cooler bags, from wine/picnic hampers to wine accessories, the industry is booming.

“Life is far too important a thing ever to talk seriously about” – Oscar Wilde

Fun products are always a hit. Sometimes we need to loosen up and have a little bit of fun with our promotional products. Fortunately there are a wide range of silly products and novelties that can be branded with your logo or message and used in such a way.

Rubby ducky - great promotional products

Rubby ducky

Products that put a smile on the face of the recipient are always a winner, so why not think about branded silly putty, rubber ducks, tattoos, bubbles in a bottle, hacky sacks, confectionery or games?

Sure, their might not be an obvious synergy with your current marketing message, but sometimes that’s OK too!

With everyone being so time poor these days (or feeling like they are anyway!) taking a few moments to have a laugh can do wonders.

“Clothes make the man. Naked people have little or no influence on society” – Mark Twain

Traditionally clothing and apparel has been viewed more as an item of promotional merchandise, something that is sold within a retail environment, rather than something used as giveaway promotional products.

But with material costs reducing and printing capabilities increasing, more and more clothing is being used as promotional products. The success of apparel really comes down to whether you can come up with a witty way to promote your brand, because you want the recipient to wear the item of apparel often relatively often. If it is printed with “BRAND X IS GOOD” you might not quite achieve your goal.

Ask around the office or the marketing department, and come up with a self-deprecating way to promote your own brand and message. On a t-shirt or hat, that can be gold.

“Milk was a bad choice” – Ron Burgundy

Collapsible drink bottle - great promotional products

Collapsible drink bottle

Collapsible drink bottles are a great twist on the standard drink bottles used as promotional products. Combined with a carabiner clip, they are a portable, handy and useful product that is ideal for use at events, or just out and about.

Promotional products that allow recipients to be active and mobile are always a winner at the moment. Though you may not want to use them for milk, Ron.

“Why should I care about future generations? What have they ever done for me?” – Groucho Marx

Environmentally responsible promotional products have remained popular and will continue to do so – for good reason too. With growing emphasis on the environment worldwide, and an accelerating acceptance of global warming being a massive problem, it makes sense for environmentally friendly products to be considered. These can range from bags made from recyclable material to bamboo lanyards.

And that’s it – the Top 10 Promotional Products for 2015! Let us know your thoughts on the list; your suggestions might just make the 2016 list! Review our 2014 Top Ten!

Unique Promotional Products

Promotional Products: Now For Something Different!

The next time someone at your marketing meeting suggests that you buy some promotional pens, we suggest you advise them of a suitable place to insert those pens! We’re in the back half of 2015 and it’s time for some innovative thinking when it comes to promotional products and items.

It is now harder than ever to impress someone or maintain a lasting impression through the use of promotional products. With so many suppliers peddling the same products, it’s time to start looking at more unique products to get the attention and exposure you’re seeking.

This is especially relevant as we move swiftly towards the end of 2015 and to the gift giving season. November to December is when the promotional product season kicks in to high gear, with company’s vying for exposure.

Promotional Products with a Difference

Hacky sacks

Remember these? They’re making a comeback! Hacky sacks are a fun product that will be well remembered by those who receive them. Especially those of us who recall being talented with them but then realise perhaps our hindsight glasses may be rose tinted!

Bounce balls 

A great alternative to the usual stress ball; bounce balls are exactly what they sound like, and will provide a memorable experience for the recipient.

Wet wipe cans

Great for waiting rooms, car dealerships, reception areas, events; canned wet wipes can be branded in full colour all around the product, providing excellent exposure. And who doesn’t want their brand associated with being clean and hygienic!?


Branded lollies, jelly beans, rainbow chews and mints are growing in popularity because they offer something a little be different. Being perishable and therefore with a limited lifespan, you might think to avoid looking at promotional confectionery, but that would be a mistake. Our customers report receiving great responses from prospects, customers and suppliers they have distributed these to.

Completely custom shapes

Rather than branding an existing product, why not generate a completely unique design for your stress shapes or USB sticks? In the building industry… why not a stress shape in the shape of a house? In the IT industry… why not a USB in the shape of a computer mouse?

More Promotional Products than you can shake a branded stick at!

There are literally thousands of options when it comes to promotional products and merchandise. The two best ways to come up with something new is to look around (almost anything you see can be sourced and branded) or to work closely with a professional and creative company like AAC ID Solutions.

For more information, call us today at 1300 797 478 or Contact us.

Promotional Products Gold Coast

Promotional Products Gold Coast

With almost 20 years experience operating from our Gold Coast Head Office, AAC ID Solutions has been serving local businesses with passion and commitment since 1997.

For all manner of products, including everything from clothing and apparel through to low cost promotional products and a wide range of promotional merchandise, AAC has truly become a one-stop shop for businesses on the Gold Coast.


AAC boasts one of the most comprehensive networks of factory partners and suppliers in Australia, working closely to meet the needs of our customers. Whilst AAC was originally best known for it’s wristbands and lanyards, the range of services provided and products offered has expanded rapidly over the past few years.

Promotional Products Gold Coast

The AAC product range includes:

  • T-shirts and apparel, including polo shirts, jackets, hoodies and more
  • Headwear, including hats, caps and beanies
  • Promotional items such as slapbands, bang sticks, fan banners, pens, bags, water bottles, confectionery, stress balls and more
  • Promotional merchandise such as frisbees, hacky sacks, cowboy hats, beach towels, lip balm and more.
  • Specialist products such as swim caps, trampoline socks, branded drinking water and much more – no matter how obscure your idea is, AAC can do it!

How does the order process work?

AAC works a little differently to other Gold Coast based promotional product companies. Our team will listen to your requirements and then provide smart proposals and suggestions for products that will meet your business needs, as well as your budget.

When it comes to promotional products Gold Coast, AAC is your one stop shop. Based at state of the art facilities in Helensvale, with easy access to and from the M1, you are welcome to come visit our friendly team and to talk more about your requirements.


AAC Custom Shirts

AAC Launches Custom T-Shirts

AAC is pleased to launch its new custom printed t-shirt service.

We have scoured the nation seeking the highest quality plain t-shirts and have secured access to wholesale rates for fantastic brands such as Gildan and Anvil. Our range includes a wide selection of styles, sizes and colours, with thousands of t-shirts, polo shirts, singlets and hoodies in stock for immediate dispatch.

Added to this, AAC can also offer world class t-shirt printing in an unlimited array of colours and inks, including the popular discharge method of printing which leaves the print area feeling smooth and soft.

Order quantities for custom t-shirts

AAC can offer its custom printed t-shirt service starting from just 50 shirts! What is the maximum number we can print? Well, we’ve never had an order that we can’t handle, so try us!

Turnaround time for custom t-shirts

Standard turnaround time is less than 2 weeks, but in some circumstances, jobs can be finished and dispatched within 4-5 working days.

Winter t-shirt printing special

AAC Winter T-Shirt Promo - custom printed t-hirts by AAC

AAC Winter T-Shirt Promo

For more information on custom t-shirts by AAC ID Solutions check out custom t-shirts, call 1300 797 478 or email us at

Promotional Merchandise

Promotional Merchandise – Generating a Strong ROI

Promotional merchandise is used by a variety of events and venues to generate additional revenue. Especially common at expo’s and music festivals, promotional merchandise often consists of items such as custom printed t-shirts, caps, promotional bags and industry or event specific souvenirs.

The primary goal of promotional merchandise like this is to generate more revenue. Attendees at expos and festivals are often big fans of the event they are attending, and will often purchase the same branded products, specific to the year they have attended, every time they visit. The items themselves become treasured collectables.

Popular Promotional Merchandise

Here is a list of some of the most popular, and profitable items of promotional merchandise:

  • Custom printed t-shirts – wide variety of styles, colour and print choices are available. As a guide, limiting the number of print colours on a shirt will have the most dramatic effect on its cost. The majority of shirts are screen printed which means a new set-up is applied for every colour in the artwork, and for each new position of printing. This can add up quickly! For a soft-feel to your print, ask about discharge printing – AAC is an expert!
  • Promotional bags – a great low cost items because they can also be used to carry the other items people have purchased! Wide range exists again, from low cost non woven bags to executive and sport bags or satchels.
  • Promotional caps, hats and headwear – again a popular option, especially when it comes to an outdoor event or music festival.
  • Promotional glassware and drinking items such as stubby coolers, glasses, water bottles are popular because they get long term use after the event.
  • Event or industry specific items – these vary per event or industry of course, and really require the event team to consider the options. Good examples are branded animal shape stress toys for an agricultural event or a branded cowbell for a rodeo.

Choosing Promotional Merchandise

The planning of a merchandise stall at any big event is an immense undertaking. There are so many potential products to consider and those choices are important. This is especially true when the year of the event is part of the branding on the merchandise, or when each year includes a new branding concept. In these cases, whatever is not sold at the event represents lost revenue because it cannot be held and sold at next years event.

The right promotional merchandise should hit these targets:

  1. They should be relevant to your target market (the festival or expo attendees), with strong functional and emotional value.
  2. They should be well made. Buying low quality products, with poor print quality, fraying threads etc only reflects poorly on your own brand and reduces the potential selling price.
  3. They should generate a strong ROI. This means they should combine a good buy price with an excellent selling price. The fact that the merchandise is event specific generates a higher selling price already, but the focus should also be on items that maintain a high perceived value.

Often the focus needs to be taken away from “what you’d like to sell” and aimed towards “what will sell”. In 2015, this could even take the form of a survey sent to previous attendees – what products would they love to see. Forum chats are another great source of information, as are other events. See what works and then replicate it.

Whenever you are thinking about promotional merchandise – focus on one thing – ROI!

Promotional products and items

Emotional Marketing and Promotional Products

A key challenge for all marketers is to determine the motivation that steers buyers in a certain direction. There are countless books and articles that cover this. How does this effect the use of promotional products?

When I was at University (yes I can still remember that far back), my marketing lecturer referred to this as the “buyers black box”. The set of principles and influences that we have each garnered over the years that now play a role in the decisions we make.

This extends to the purchases we make. How do we choose who to buy from? What kind of packaging appeals to us? What brand do we want to associate ourselves with? Many of the internal influences we have are completely subconscious also, making it even harder for marketers to determine how best to sell their products and services.

“Our brains process 11,000,000 bits of sensory information every second. But our conscious minds can only handle about 40 bits per second. That’s a selection ratio of 0.000004%. What happens to those other 10,999,960 bits of information? We process them subconsciously”. Source -

As buyers we respond to both emotional and physical stimuli. We want products, services and brands to appeal to us on multiple levels before we make decisions.

A modern marketer needs to understand this to best approach their marketing mix. In previous articles we have discussed the role promotional products play in the marketing mix. It is crucial to a) get the attention of the buyer, b) ensure that you have created a positive/relevant experience and then c) make sure that the experience lasts, or is remembered for when it is time to make a purchase.

An oldie but a goodie

It is an oldie but a goodie – “don’t sell the features, sell the benefits”. An addition to that should be, “don’t just sell the physical benefits, sell the emotional benefits”. How does a product or brand make someone feel? Yes a branded water bottle may be made of strong BPA-free plastic (feature) and it may keep you hydrated (benefit) but the real reason it might appeal to someone is that it makes them feel active and healthy (emotional benefit). And THAT is where your brand will be associated if you use custom printed water bottles as promotional products.

Promotional Products

So what does this mean for the marketeer looking to use promotional products to increase awareness and improve brand recognition?

The key take from all this is to really analyse what you are trying to achieve with your use of promotional products. Who are you trying to reach and how is your chosen product, or selection of promotional products, going to achieve that? Are you appealing to a functional or emotional black box, and which will achieve the greatest impact?

The best strategy here is to consult with your marketing team, but also to liaise with a solution-driven promotional products company like AAC ID Solutions. By focusing on the end-result, and not just the product, you will achieve a greater ROI no matter what your goals are.

Contact AAC ID Solutions today to discuss your requirements – 1300 797 478 or contact us.

Promotional items

Thinking Outside the Box – Promotional Items

Promotional Items are commonplace in 2015. Almost every company, event and venue in every corner of Australia is aware of their existence and considers them in their marketing strategy. And, as with all other elements of marketing strategy, successful use of promotional items requirements some ‘outside the box’ thinking.

This is often a challenge for company’s. Even more so than individuals, company’s are afraid to try new things for fear of failure, or because they feel it is not consistent with their brand. But in 2015, when promotional items are so popular, wouldn’t it be great to stand out just a little and to consider more branded promotional products than just the good old pen?

Why use Promotional Items

Let’s look at your potential goals, because this is key when choosing promotional items.

Goal 1: We want to generate awareness of our company

Increasing awareness takes two forms; firstly to get your company in front of people and then secondly, to make sure they remember it. We’ve covered this topic before with regards making sure products are relevant i.e. don’t give out branded iphone cases at a retirement home expo. So, any and all promotional items will achieve the first part – your company will be in their hands. But how do you make sure it is remembered? By being unique. This is where products such as promotional confectionary or promotional lip balm come in. We’ve all been given pens, bags and standard items like that; often the product goes straight in the desk drawer. But something unique like a pack of jelly beans or a tube of lip balm is memorable and will increase the likelihood of your company being remembered.

Goal 2: We want to generate a ROI

This applies to a wide range of venues and events that use promotional items as merchandise. The goal here is to generate a strong return on investment, but also to sell as many products as possible. At many expos and events, popular items include t-shirts, hats etc but the products that offer the greatest ROI are those that are unique. Think branded cow bells for a rodeo, branded wine coolers for a vineyard and even custom printed ponchos for an outdoor event. Anything unique carries a premium, which will generate greater revenues.

Whenever promotional items are being considered, think outside the box. You’ll achieve your goals and provide something memorable for the recipient.

For more information about promotional items, talk to AAC ID Solutions – contact us today.

Promotional Products Sale

AAC’s Promotional Products Sale

Promotional Products on Sale

Promotional products and merchandise are important features of many marketing strategies. They develop brand awareness, improve relationships and even generate revenue in many situations. AAC ID Solutions prides itself on providing solutions to your needs – our goal has always been to listed to your requirements and then propose a unique promotional products to achieve your objectives. Below, we present some special sale items that are available for a limited time.

Promotional Products on Sale

Promotional Products on Sale

Click here to see all the promotional products in our range, including hats, silicone wristbands, promotional pens, stress balls, glassware and much more. AAC is constantly adding to its selection, and has access to an incredible number of products; just ask if you’re looking for something you cannot see.

Key uses of promotional products

AAC takes a very different approach to its range of promotional products, and are bucking the industry trend in a big way. Rather than presenting 10,000 products, our approach is to listen to what you want to achieve. We then propose a range of products that will work for you. Yes, we still promote the same wide range of water bottles, custom bags, USB sticks and more, but we’d rather talk to you about your requirements, and then work together to produce something special.

Our unmatched manufacturing and production capabilities ensure that no matter what your requirements and expectations are, AAC can exceed them time and time again.

Promotional Products are idea for running promotions, adding value to an existing product or service, or as merchandise designed to provide a return on investment. Many products purchased wholesale through AAC can be sold at 200-300% mark ups.

Terms and conditions of the sale

These prices are valid until the end of April 2015 for all orders approved and paid for by then. Basic or economy product in each range only. Single colour print for rugs, shirts and bags, full colour for lip balm. Ask us about bigger quantities.

Promotional products

AAC Expands Promotional Products Range

AAC has launched a range of new promotional products on its website.

Following growing demand from its existing customers, and an increasing number of enquiries to the company directly, AAC began taking steps in late 2014 to expand upon its range. This was undertaken via a thorough review of demand, and then meetings with factories, warehouses and other partners to ensure that all maintained the same levels of quality and consistency as demanded by AAC for its customers.

Paul Jenkins, Sales Manager, said “It’s a burgeoning market for AAC, and if we can offer a wider range of solutions to our customers, we’ll be able to further enhance our standing within the promotional products industry”.

“We have never wanted to be ‘just another supplier’ within this market” said Stuart Blott, General Manager, “the key to our success has always been offering a solution rather than just a product”.

The new range of products includes:

  • Branded apparel, including t-shirts, polo shirts and hoodies – strong partnerships have been forged with Gildan, Anvil and other brands to ensure that only the highest quality shirts and printing is provided. This new range has already been welcomed by the market, with customers ranging from festivals and events to resorts and local councils ordering t-shirts and hoodies from AAC.
  • Branded outdoor event products, including cooler bags and picnic rugs – outdoor events are booming in Australia, from music festivals and events at wineries, to movies in the park and other entertainment. Outdoor event products like these provide a relevant, targeted and (crucially) functional branding concept that can really reach a specific target market. When looking at promotional products, this is the kind of synergy that is needed between an event and a product.
  • Branded Skin Care Products including lip balms in tubes, pots and even sports ball shapes – we are a nation that spends a lot of time outdoors, in the sun and the wind. Lip balm is a popular product for men and women. Branding them in full colour to your company or event is another great way to get your message in front of a target market. Available in tubes, economy tubes, pots and sports ball shapes (tennis balls, basketballs etc), custom lip balm is growing in popularity.
  • Branded Swim Caps, including silicone and latex swim caps – it made sense that AAC, with hundreds of aquatic centres buying our Tyvek Wristbands, that we would ask our customers what other products we could assist with. All at once, they shouted “swim caps!”. And so we obliged; swim caps can be ordered in silicone or latex depending on your requirements, in a range of colours. They are easily branded with your logo, website or swim centre and therefore perfect for swim teams, or as an item of merchandise in your shop or reception area.
  • Branded socks, including trampoline socks – it’s a booming market, and trampoline centres are popping up all over Australia. As the leading supplier of wristbands and merchandise to these centres, AAC also launched trampoline socks in to the market in late 2014. The feedback has been exceptional. Trampoline socks include a non-slip rubber grip at the base and in many centres are compulsory.

As well as the inclusion of these new products, AAC has also expanded upon it’s range within existing products, now offering an even greater selection of hats and bags, with faster turnaround times than ever before. In some cases, bags are being printed and delivered within 3 days of an order taking place, though this is subject to the bag style, quantity and artwork.

For more information about any of the products above, or anything else you might require, contact AAC ID Solutions today at 1300 797 478 or

Corporate Gifts

Corporate Gifts for Christmas

Christmas is that time of year when we spread good will and cheer to friends and family. The same should be true of your business with clients and customers, not to mention suppliers, partners, members and those elusive prospects!

Corporate gifts have been around for a while and is an excellent form of cost effective marketing. Recent studies have indicated that brand awareness is increased by the use of branded promotional products. Having your logo on any gifts will increase your brand recognition. The gifts will be hopefully used repeatedly, so clients and potential customers will be looking at your logo over and over again. In addition, many other studies have linked strong brand awareness to increases in business enquiries as well as sales revenue. It is clear, therefore, that branded corporate gifts are something to consider.

There is an enormous range of items that can be used as promotional products and corporate gifts. You may choose a product that represents your business. For instance, if you’re in a professional industry you may opt for USB sticks. If your business relates to sport, then you may choose a t-shirt or water bottle. The opportunities are endless.

As we have written about here, taking time to ensure your spending on promotional products is well thought-out will result in much greater ROI. For more information on the top 5 mistakes businesses make with promotional products, click here.

There are many influences on what type of corporate gifts you might decide to utilise, with the primary factor often being budget. If your budget is at the lower end of the scale, then you have to be creative with the type of corporate gift you choose. A gift such as a pen is a little standard and often not really regarded as a gift. However for the same or a little more, you can choose a stand out item like a frisbee. Fun for all the family and likely to stick around longer than yet another pen!

At the other end of the budget scale, you can choose high end products which people enjoy using and will be thankful for. These can include anything from a branded desk clock through to beach towels and more.

Getting in the Holiday Spirit

Often, incorporating a holiday related theme to the corporate gift can work very well, particularly at Christmas. One consideration to take into account though is that a branded coffee mug with a Christmas design will not be nearly as interesting come February! As such it is important to consider the longevity of the product and how long it will be used by the recipient. Branded Christmas bottles of wine, chocolates, mints etc are a nice touch, and don’t stay around too long! However if the corporate gift you choose is a little more ‘permanent’ then choose wisely.

Corporate Gifts for your Customers

It really is the perfect time to thank clients for their business with a gift. It also provides a good reason to book a meeting with them and a follow up after the holidays. With most market places becoming increasingly competitive, finding ways to differentiate yourself and stay present in the minds of customers is crucial. As many companies have discovered, sometimes it doesn’t take much for a competitor to steal a customer away!

Using corporate gifts at Christmas is a great way to improve and maintain relationships with your clients while still promoting your business and brand. Having your logo on any gifts will increase your brand recognition. The gifts will be hopefully used repeatedly (as long as you’re branding the right kind of product for the right customer), so clients and potential customers will be looking at your logo over and over again.

Corporate Gifts for Suppliers

It’s important to build and maintain strong relationships with suppliers. Many businesses forget about their suppliers when it comes to gifts; however this group of people are the ones most likely to refer clients to you. These relationships should be nurtured and monitored constantly.

If they are supplying goods and services to your business, that usually means they will be supplying to your competitors and other local businesses. It’s important to keep your suppliers happy and stay on their good side. When you have those last minute jobs you need help with; they are usually the ones who stay to do it!

Corporate Gifts for Staff

Personalised corporate Christmas gifts are an ideal Christmas present for your staff. It’s important not to provide anything that is already available to customers and to think outside the box.

Depending on the particular industry or recipients, you may be able to incorporate some humour or inside jokes into the branding. This is vastly dependent on your team and industry though. In the overly politically correct world in which we live, it’s essential to be discreet when humour is used, particularly when it comes to employees.

The corporate gift for staff should say “thanks for the year” not “you are now a walking advertisement for our company”! Give them something they will appreciate and enjoy.

Corporate Gifts that double as Merchandise

The corporate gift you choose may be something you can also sell as part of your merchandise range. A great example here is of a gym. You may offer all ‘Exclusive’ members a gift such as swimming caps, towels, or bags. You can then use this merchandise as a new year incentive to attract new members, so it works as an added extra. It will have your logo on it, is relevant to the client’s needs and is seen as generous by the receiver.

If you work with pets, have a pets Christmas stocking which could include dog leads, Frisbees or water bottles. Create a bundle that provides exceptional value.

The final word

There is a large amount of corporate products available. If you are struggling to find the right one, or are simply overwhelmed by the total volume and sheer number of options available, then talk to someone at AAC ID Solutions.  Our team will work with you to find what you are looking for and help you achieve your goals. Using an extensive supply network, AAC will help you find the perfect item for your business.

Wristbands for the summer

Aquatic centres use of promotional products and wristbands

No matter what business you are in, there is always the potential to use promotional products to help expand your business. This is especially true in aquatic centres where there are a number of uses for wristbands, lanyards and personalised merchandise.

Aquatic Centres tend to cater to a large target market. The target market includes families, tourists, professionals, seniors to name a few. It can often be challenging to produce marketing collateral that appeals to this wide audience. However one thing they all have in common is they enjoy being active and take pleasure from attending the aquatic centre.

Based on this reasoning, it would be safe to say that the marketing approach an Aquatic Centre takes should be broad and varied. Any promotional products and merchandise produced should reflect this wide audience and more importantly, appeal to them.

In this article, we’ll explain how wristbands and merchandise can be profitable for a business such as Aquatic Centre. In addition we’ll explain how the products can help take your business into the 21st century by improving technology and overall efficiency.

First, let’s look at wristbands.

Wristbands at Aquatic Centres

The number of businesses using wristbands has increased quickly over the last few years.  Their main function in the context of an aquatic centre is for quick and easy identification for the large variety of customers they attract.

Having a clearly visible wristband helps staff to identify which visitors are allowed access to the different areas.  It could be that members can’t access certain areas such as the gym, sauna or steam rooms without a wristband that identifies you as a fully paying member.

Similarly, different coloured wristbands could identify non-paying members.  The patron can be ID quickly, with minimal fuss and from a distance.  Children and teenagers could have patterned wristbands.  This is especially useful to stop under-aged customers using equipment and facilities that they are not legally allowed to use, like a sauna or gym.

Wristbands are a very cost effective solution to help your staff, but they can also be used in conjunction with technology such as RFID. RFID is growing in popularity at aquatic centres all over Australia. With the appropriate systems and technology, a patron can scan their wristband to gain entrance to the centre. They can also be used for something as simple as scanning the wristband to use a locker. AAC ID Solution’s RFID wristbands are silicone with an RFID chip embedded within.

These wristbands add ease to accessing facilities because the visitor would not need a member of staff to grant them admittance.  They will not need to fumble around looking for a coin to use a locker.  Through this, you will free up staff to help other customers.  In addition, having the latest technology in wristbands will position your centre at the forefront of new technologies.

Another benefit is staffing levels, with potentially fewer staff required at reception and gate to control entrance, check ID, receive admission money etc.

Lanyards and ID cards at Aquatic Centres

Lanyards are a convenient and popular method of carrying an ID card.  They come in a multitude of colours, materials and styles to suit tastes and company branding.  Lanyards can even come with custom printed texts and images, which is very handy for promoting your business.  There are various material options including eco-friendly options.

Operating along the same principles as a wristband, ID cards will grant access where ever it is needed. There are many ID-related options available including overprinting individual names and details, including photos, magnetic strips, unique barcodes or even RFID chips. They would probably most benefit staff, as they can be used to gain entrance to restricted areas. Staff can also use them for till transactions, or for clocking in and out to record their working hours.  Holding the ID card on a lanyard stops people misplacing the card; it can sit around your neck all day (or be tied to a bag) and you don’t have to worry about losing it!

Merchandise at Aquatic Centres

Using merchandise is a great way to create  additional revenue.  Items such as water bottles, towels, T-shirts, swimming caps, draw-string bags, are all available to buy and customise.  Additionally, they promote your business, and people will soon start to recognise your brand and premises.  You could even give away an item to someone when they first sign up, or to win in a monthly competition.  If they are desirable enough, people will want them and buy them.

At AAC ID solutions, the full-colour beach towels have been creating 300% mark up for our clients. A great boost to income, especially during a low or off season.  Other items, like water bottles or custom bags, are popular as they can be used time and time again and are suitable in the context of an aquatic centre.

It’s important to make the items relevant when purchasing merchandise to sell. So, in your aquatic centre, consider if customers are more likely to purchase a swimming cap or a USB data pen? Also they need to be designed and branded in a way that is appealing to the prospective buyers.

Recent international studies have found that through clever use of merchandise, and promotional products, they can raise the recognition of your brand by up to 80%.  What this means for your business is that  you firstly receive the profit from selling the shirt/ water bottle/ beach towel (etc) and also gain recognition throughout the buyer’s friends and family networks.

Getting your brand recognised is one of the steps to a successful business.  Even a successful aquatic centre must have a noted and positive brand image.  Through using high-tech wristbands and quality merchandise, you provide your clients with a unique experience. This makes them more likely to come back for repeat business as well as recommending you to other potential clients.  Though wristbands and merchandise may seem like just another product, it is the little things that help a business thrive.

For access to more great articles, check back regularly!

Promo products

Promotional Products and their use in SMEs

With small businesses being the backbone of the Australian economy and accounting for around 95% of Australian business, it’s important SME’s manage their finances and marketing correctly to ensure longevity.

Australian SME Statistics:

  • 2,079,666 actively trading businesses in Australia at June 2013. 1
  • 2,050,642 businesses operating in June 2009, of which 62.9% still operating in June 2013. 1
  • 342,753 new business registrations during 2009-10, 47.5% were still operating in June 2013.1


Running a small-medium sized enterprise as a whole, can be challenging. One of the areas that many SME’s struggle with is trying to compete with the large businesses and global giants, with huge advertising budgets, who offer the same or similar products and services.  Keeping a steady stream of business just to keep afloat (disregarding the dream of a profit!), can seem like a never ending challenge.

Promotional products

Promotional products

The average small-medium business obviously does not have the same marketing and advertising budget as a large business. SME’s need to be creative with how they market and promote themselves to ensure they continue to reach their target market? A great option to consider is using Promotional Products to connect with prospects and leads.

How do Promotional Products improve business and brand recognition?

With a small advertising budget, it is hard to find an original and effective way of being remembered. Promotional products are a great way of leaving your mark with customers and clients.

In the past, promotional products were limited to mundane and unoriginal items like personalised pens or key rings.  Now, the range of promotional items has grown so vastly that you would be hard pressed not to find something that relates to your business.  You can find all kinds of promotional products that suit your business. From t-shirts to hats, dog leads to water bottles – the variety of branded products available in the market, has never been so diverse.

Promotional items can boost brand recognition more so than television or radio advertising. Therefore, customers are more likely to remember your business if you have left them with a promotional product.

Combining the low upfront costs of promotional products, with the wide reach of customers, the right promotional item for the right customer can be a valuable avenue for small-medium businesses.

Promotional Products are inexpensive

Rather than investing budget in marketing and advertising that doesn’t perform, promotional products are becoming cheaper for small-medium businesses to stock.  With a vast range of products available, this is the perfect time to capitalise on promotional products to advertise your business. Even if your budget is modest, there is bound to be something to suit your requirements.

Promotional Products can generate revenue

A small-medium business can use these products to generate income.  Strategies such as having free promotional products in gift bags, and selling associated promotional products can instantly help your bottom line, without too much effort. For example, if you own a gym or fitness centre, you could give away key rings or t-shirts, but sell promotional towels and water bottles.  There are so many different promotional products; it is easier to choose ones that relate to your business, and target markets, that will support the recognition of your brand.

Promotional Products can be used in a variety of ways

Promotional products can be used a variety of ways and are adaptable based on individual requirements and circumstances. With clever ‘out-side the box’ thinking, a small- medium business can make the most of their usefulness.

Custom Bags

Custom Bags

These products shouldn’t just be handed out to anyone. As an SME, you can use these promotional products to reach a new audience.  Supporting local community events is a great way of distributing the promotional products to a wide range of people. It also demonstrates that your business is linked with the local community. You then become a community member, rather than simply a business owner. People remember that kind of support.

There are hundreds of ways you can use promotional products for your business.  They are having an increasingly important role in marketing small-medium businesses.  Let’s look at the top 5 uses for promotional products.

1.    Launching new products or services.

A successful product launch needs to educate and alert prospective customers to the new product.  In addition to this, it needs to be memorable.  As discussed above, promotional products increase recognition. Using promotional products to launch your new product or service adds a ‘wow’ factor to your target market.

2.    For opening new accounts.

Reward new customers with free promotional products for joining up. It makes a good impression, adds value and creates a positive feeling towards your business.

3.    For re-activating inactive accounts. 

Similarly, you can encourage and reward ‘lost’ customers who come back to your business.

4.    Use in trade shows.

Using promotional products in trade shows increase traffic to your business.  Using innovative items is a great way to make a big impact.

5.    Use for name or business changes. 

While your company is going through major changes, it can be a worry that customers will forget, or not recognise the new brand.  Using promotional products can restore their awareness of your business and also go to reassure them that you are still open for business.

The final word

Overall, promotional products improve your relationship with your customer. They can help build customer loyalty and satisfaction by having something around to remember you with. It keeps your business firmly in the customer’s mind so the next time they need a product or service that you provide; they will contact you, rather than your competitors.

By having your logo printed on thousands of products, which allows many new and innovative ways to remind customers to do business with you. Of course, along with your brand or logo, you will want to incorporate a call to action wherever possible, which may be your phone number, website, or a social media profile of some kind. Promotional products help SME’s, quite literally, stay in front of customers, clients, suppliers and prospects. With some thought and consideration, they are certainly something that should be on every marketing agenda in 2015.

For the latest industry news and insights, be sure to Subscribe to our FREE mailing list. Updated regularly, you’ll never miss a beat!

Promotional products - mistakes

Promotional Products, the Top 5 Mistakes

We’re approached on a daily basis with companies asking us what they should use as a promotional product. That’s a good start. Too many companies plough ahead with promotional products that are not going to achieve the goals they set out to achieve. This is a real shame, because their failure could easily have been avoided. Not to mention all that money that could have been saved also.

Promotional Products Mistake #1: Not setting a goal

With any spending activity by your business, the first thing that needs to be ascertained is “what exactly are we trying to achieve here?”. Too many businesses come up with the idea for certain products (people write things down, let’s do pens!) without really considering what they are trying to achieve.

When setting goals or objectives it really comes down to whether the campaign you are planning can achieve something that is measurable or not.

Measurable objectives

Often promotional products are used as an incentive for greater purchases. They can also be used as an added value bonus when selling something. For these types of activities, it is easy to measure the success of the spend. Simply look at a comparable sales period before the use of promotional products and compare that to the period where promotional products were used. Did sales increase? Did they increase enough to justify the use of promotional products?


In most cases what you want to achieve won’t be a specific objective. It is very hard to collect tangible results with the dissemination of promotional products, but most campaigns will have a goal. This will normally boil down to trying to enhance brand awareness, or trying to associate the brand with a particular feeling, or closely with a particular market.

Promotional products - goals

Promotional products – goals

Whatever you are trying to achieve, write it down, discuss it and THINK about it. This will assist your decision making in terms of the next few decisions you need to make. But always come back to this goal or objective.

Promotional Products Mistake #2: Not understanding your target market

The next big mistake is forgetting about your target market. This might seem odd, but it happens. Businesses can get so caught up in trying to be cool and sexy that they forget most of their prospective customers are actually 58 year old middle managers / couch potatoes (depending on the industry of course!).

Thinking about how and why your branded promotional products might be used by customers is crucial. Producing something that is immediately thrown away or stored away for the foreseeable future is pointless, especially if the goal is to increase brand awareness.

Choosing popular, frequently used products is important. But they must also be popular and frequently used by your target market. Custom water bottles are increasingly popular, but may not be relevant to all target markets.

As with any marketing activity, put yourself in the position of the customer, or prospective customer. Ask yourself; will receiving this branded product be appreciated and will it enhance their opinion of your brand? If the answer is yes, then you’re on to a winner. Ignoring these questions will not end well.

Promotional Products Mistake #3: Going cheap and (not so) cheerful

It is important to maximise your budget and to make your investment in promotional products go as far as you possibly can. But cutting costs is often not compatible with maintaining good quality. As the famous diagram shows below, and that is often repeated on signs in various formats, customers should always be wary of something that seems good, cheap and fast!

Promotional products - good fast cheap?

Promotional products – good fast cheap?

The above is very consistent with the promotional products industry. As long as the above is understood, you can’t go wrong with your spending as you’ll know what to expect and in most cases, you’ll get what you expected!

Saving money is great, but remember; your brand is represented by the product you have purchased. If it is of inferior quality, poorly made or poorly printed, this is terrible for your brand.

Promotional Products Mistake #4: Not making the most of your artwork capabilities

Depending on the product you have chosen, find out from your supplier what the limitations and capabilities are with the customisation process. How much space can you take up, how many colours can you utilise, how complex can the artwork be?

These will all be determined by the product chosen and the method of customisation – screen printing, offset printing, digital printing, heat transfer, embroidery etc – they all have their own unique limitations and capabilities.

Once you have a firm grasp of what is possible, take advantage of it! As a manufacturer and printer of products, our biggest regret is seeing companies putting forward dull, one colour artwork. When really they could be really pushing themselves and creating full colour, vibrant artwork that will promote their brand to much greater effect.

If you lack the design skills, ask your supplier to help, or even pay someone to do it for you. It is well worth investing in a proper design.

Promotional Products Mistake #5: Getting your colours wrong

There is a good chance that the colours of your logo or imagery are quite important to you. As such, you probably want the colour of your promotional products to match this very carefully, whether in production or print.

It is a common mistake to be very nonchalant with colours and simply ask for “red”, when actually what you want for your lanyards is Red PMS 032C. There can be a considerable difference in shades of a colour, and this can also vary depending on the type of product involved and the method of printing.

Take some time to discuss colours with your supplier and to make sure that you are getting what you expect, and that it matches your existing branding as closely as possible.

Final word

Spending your hard earned revenue on promotional products is something that should be taken very seriously. Avoiding the mistakes above will ensure that your money is well spent, and that you’ll enjoy a suitable ROI.

For the latest industry news and insights, check back. For information on promotional products, talk to AAC at or 1300 797 478.

Power of Promotional Products

The Power of Promotional Products

The Power of Promotional Products

Promotional products are one of the key tools at your disposal when it comes to generating brand awareness. Some products are more effective than others, and here are a few statistics that might be of interest.

For the latest industry news and insights, be sure to Subscribe to our FREE mailing list. Updated regularly, you’ll never miss a beat!

Power of Promotional Products

Power of Promotional Products