Category Archives: Lanyards

Regional Events

Agricultural Boom Stimulates Regional Events

Regional Australia, driven by a tremendous surge from the agricultural industry, is seeing a noticeable increase in the number of events, festivals and shows being held. The positive effects from booming exports of key crops, and continued growth in cattle and horticulture, is generating a trickle down effect that is being enjoyed across the entire country. As revenues increase for agricultural business, so too does disposable income of those involved, and the regional councils in the area. Below we’ll explain how this has a knock on effect with regional events.

Agricultural Industry Growth

Almost every week we are seeing positive reports about expected crop yields and estimated export value from all manner of crops and from all parts of regional Australia. A mild winter and and generous spring has meant that Australia’s two biggest export crops (wheat and barley) are both experiencing record breaking years in terms of yield and export value. Canola, our 3rd biggest export crop, also experienced it’s 3rd biggest year on record in 2016.

As the ABC reported here, bumper grain harvests are having a flow-on effect throughout the Victoria economy. Banks are reporting that creditors and loans are being paid and debt is being reduced, key signs that an economy is rebounding nicely.

Other crops such as macadamias, almonds, plus horticultural exports such as grapes and potatoes, have also experienced excellent years.

The Benefits of a Boom

As the agricultural sector booms, regional communities bathe in the glow. The Regional Australia Institute report that regional cities are, for the first time in years, seeing a growth in their population. A growing population provides stimulation for the local economy. More shops open, residents spend more money, creating a growth cycle.

The Effect on Regional Events

The event industry specifically benefits from all this growth and prosperity in several ways. Firstly, when we talk about events, we refer to community events, music and arts festivals, agricultural shows, rodeos and other gatherings. Organised by regional councils in many cases, there is also a growing number of privately run events focusing of regional Australia.

Take Groovin the Moo for example. This is Australia’s premiere regional music festival, attracting more than 100,000 patrons to it’s regional events. Held all over Australia, Groovin the Moo hosts it event in Wayville SA, Maitland NSW, Townsville QLD, Bendigo VIC, Bunbury WA and then Canberra ACT. Despite including the nations capital, the focus of the events is on supposedly less glamorous locations in regional Australia.

The rising waters of events in regional Australia

For an event industry to be successful, you need four factors to present. When they are present, the waters rise for the entire event industry, stimulating growth.

  1. Regional councils and potential event hosts/organisers, need to be “cashed up”. When regions and states do well economically, this results in more generous budgets being allocated, and confidence to plan further ahead. Bigger events need more planning, so suddenly events become a more central element of council planning.
  2. Potential patrons of these events need to be generating a disposable income. With a growing economy, the average household will have a higher disposable income.
  3. The mood in a community needs to be positive. The agricultural boom provides confidence to the community from top to bottom. When times are good, people are more active, more social and more positive.
  4. Potential private and government sector partners and sponsors need to see a benefit to being involved in the event.

Regional councils are enjoying full coffers and increased budgets, but with that comes the responsibility to use it wisely. The running of events has long been a core part of regional council mandates, as the effects are far ranging within the regional communities. With the agricultural boom, regional councils have the budget to organise events.

Potential patrons in regional Australia are enjoying the trickle down effect of a booming agricultural industry. With a high proportion of regional residents being involved in agriculture in some way, when the industry booms, the effect is wide spread. In terms of the event industry, this creates a market of potential patrons who have disposable income. With more disposable income, residents are more likely to spend money on attending a regional event, agricultural show or rodeo.

The mood and “happiness index” that comes on the back of a boom is just as important. A community that is struggling with debt, poor crops and under-employment is far less likely to attend a regional event. But with a prosperous regional economy, the mood in most cases will be enhanced. This influences potential patrons and makes them more likely to attend an event.

The combination of the three factors above means that sponsors and other event partners are also more likely to be involved. A sponsor becomes involved in an event in order to promote their brand, their message or their products and services. With events selling more tickets and generating more positive “buzz” in regional communities, the more likely it is that sponsors will want to be involved. Their investment in events is crucial, and further stimulates the growth of the industry.

Boom sees the regional events industry grow

AAC ID Solutions, as Australia’s leading supplier of event accreditation such as wristbands, cards and lanyards, has its finger on the pulse of event trends nationwide. The agricultural boom is having a clear effect on regional events, with more events being held, and greater numbers of people attending these events. Long may it continue.

For more information about event accreditation for regional events contact AAC ID Solutions at [email protected]

Saving money on Lanyards

Save Money on Lanyards

The number of lanyards in Australia is astounding. So much so that even the Defence Force in Canberra made sweeping changes to their lanyard policies recently in an attempt to provide some measure of consistency.

And until we’re all equipped with in-built microchips and Google glasses to identify ourselves and others, lanyards are here to stay! Tom Cruise might disagree.

Lanyards Australia

Lanyards Australia

Given that lanyards are such a necessity, it would be prudent to determine a few strategies to save money on the purchase of these.

Saving Money on Lanyards Tip 1: KISS

The oldies are still the goodies – KEEP IT SIMPLE STUPID! Often you’ll see lanyards that have had all the bells and whistles (sometimes literally) integrated. Whilst a lot of lanyard features are integral to an event or venue, or to OH&S, often costs can be reduced by simply removing unnecessary attachments.

An obvious option to save money on lanyards is to use plain lanyards, without custom printing. For some smaller events, this can be a genuine option. But remember that a custom printed lanyard does provide great branding benefits and is basically impossible to replicate, thereby being more secure.

A more subtle option would be to review the artwork you have on the lanyard. Whenever budget allows, you should be going with a full colour heat sublimated lanyard, but this is more expensive than a simple lanyard with a one colour print. If a one colour print is feasible, try this as it will save money.

Reducing the width of the lanyard will also save money, but maybe only a small amount. But if you’re looking at several thousand lanyards, even small savings can add up.

Saving Money on Lanyards Tip 2: Don’t Pay for Them!

Pretty simple hey? Great, so moving on… oh wait, you want to know what on earth we’re talking about? We work with many events, venues and businesses that have their lanyards paid for by a sponsor; don’t forget what valuable advertising space a lanyard provides. At the right event or venue, this represents a great promotional opportunity for a relevant business. This may save the entire budget, or even just a portion of it – but money saved is money saved, and that money can then be spent on moving the staff Christmas Party from the local Hungry Jacks to Hawaii!

Saving Money on Lanyards Tip 3: Get Started Early

This is especially relevant if you are ordering a large quantity of lanyards. The earlier you start the ordering process, the lower your costs should be. This will allow your supplier the chance to use economy, or slower, freight options, thus reducing the price to you.

Saving Money on Lanyards Tip 4: Order More or Combine Orders

Do you require lanyards for multiple events or venues, or can you coordinate with others to create a “super order”? You’ll have great leverage over a supplier if you can request pricing for 2,000 lanyards instead of 200. If you work in a big company, or at an entity with multiple departments, ask around. The chances are that efforts have never been coordinated on lanyards with the goal of saving money. Not to mention, this will reduce admin and simplify the entire process.

Conclusion

Whatever you do with your lanyards, first and foremost make sure they are suitable for the purpose they are intended for. From there, if you can use any of the above tips to reduce your costs a fraction, then you’ve done well.

For more information on lanyards in Australia, talk to the identification experts – AAC ID Solutions at 1300 797 478 or [email protected]

Wristbands for the summer

Aquatic centres use of promotional products and wristbands

No matter what business you are in, there is always the potential to use promotional products to help expand your business. This is especially true in aquatic centres where there are a number of uses for wristbands, lanyards and personalised merchandise.

Aquatic Centres tend to cater to a large target market. The target market includes families, tourists, professionals, seniors to name a few. It can often be challenging to produce marketing collateral that appeals to this wide audience. However one thing they all have in common is they enjoy being active and take pleasure from attending the aquatic centre.

Based on this reasoning, it would be safe to say that the marketing approach an Aquatic Centre takes should be broad and varied. Any promotional products and merchandise produced should reflect this wide audience and more importantly, appeal to them.

In this article, we’ll explain how wristbands and merchandise can be profitable for a business such as Aquatic Centre. In addition we’ll explain how the products can help take your business into the 21st century by improving technology and overall efficiency.

First, let’s look at wristbands.

Wristbands at Aquatic Centres

The number of businesses using wristbands has increased quickly over the last few years.  Their main function in the context of an aquatic centre is for quick and easy identification for the large variety of customers they attract.

Having a clearly visible wristband helps staff to identify which visitors are allowed access to the different areas.  It could be that members can’t access certain areas such as the gym, sauna or steam rooms without a wristband that identifies you as a fully paying member.

Similarly, different coloured wristbands could identify non-paying members.  The patron can be ID quickly, with minimal fuss and from a distance.  Children and teenagers could have patterned wristbands.  This is especially useful to stop under-aged customers using equipment and facilities that they are not legally allowed to use, like a sauna or gym.

Wristbands are a very cost effective solution to help your staff, but they can also be used in conjunction with technology such as RFID. RFID is growing in popularity at aquatic centres all over Australia. With the appropriate systems and technology, a patron can scan their wristband to gain entrance to the centre. They can also be used for something as simple as scanning the wristband to use a locker. AAC ID Solution’s RFID wristbands are silicone with an RFID chip embedded within.

These wristbands add ease to accessing facilities because the visitor would not need a member of staff to grant them admittance.  They will not need to fumble around looking for a coin to use a locker.  Through this, you will free up staff to help other customers.  In addition, having the latest technology in wristbands will position your centre at the forefront of new technologies.

Another benefit is staffing levels, with potentially fewer staff required at reception and gate to control entrance, check ID, receive admission money etc.

Lanyards and ID cards at Aquatic Centres

Lanyards are a convenient and popular method of carrying an ID card.  They come in a multitude of colours, materials and styles to suit tastes and company branding.  Lanyards can even come with custom printed texts and images, which is very handy for promoting your business.  There are various material options including eco-friendly options.

Operating along the same principles as a wristband, ID cards will grant access where ever it is needed. There are many ID-related options available including overprinting individual names and details, including photos, magnetic strips, unique barcodes or even RFID chips. They would probably most benefit staff, as they can be used to gain entrance to restricted areas. Staff can also use them for till transactions, or for clocking in and out to record their working hours.  Holding the ID card on a lanyard stops people misplacing the card; it can sit around your neck all day (or be tied to a bag) and you don’t have to worry about losing it!

Merchandise at Aquatic Centres

Using merchandise is a great way to create  additional revenue.  Items such as water bottles, towels, T-shirts, swimming caps, draw-string bags, are all available to buy and customise.  Additionally, they promote your business, and people will soon start to recognise your brand and premises.  You could even give away an item to someone when they first sign up, or to win in a monthly competition.  If they are desirable enough, people will want them and buy them.

At AAC ID solutions, the full-colour beach towels have been creating 300% mark up for our clients. A great boost to income, especially during a low or off season.  Other items, like water bottles or custom bags, are popular as they can be used time and time again and are suitable in the context of an aquatic centre.

It’s important to make the items relevant when purchasing merchandise to sell. So, in your aquatic centre, consider if customers are more likely to purchase a swimming cap or a USB data pen? Also they need to be designed and branded in a way that is appealing to the prospective buyers.

Recent international studies have found that through clever use of merchandise, and promotional products, they can raise the recognition of your brand by up to 80%.  What this means for your business is that  you firstly receive the profit from selling the shirt/ water bottle/ beach towel (etc) and also gain recognition throughout the buyer’s friends and family networks.

Getting your brand recognised is one of the steps to a successful business.  Even a successful aquatic centre must have a noted and positive brand image.  Through using high-tech wristbands and quality merchandise, you provide your clients with a unique experience. This makes them more likely to come back for repeat business as well as recommending you to other potential clients.  Though wristbands and merchandise may seem like just another product, it is the little things that help a business thrive.

For access to more great articles, check back regularly!

Custom Lanyards

Sponsor Corporate Events through the Use of Lanyards

Corporate events can be the perfect setting to work on team dynamics in order to build your business. The group activities at these events promote: teamwork, shared responsibility, communication skills and better customer service practises. Unfortunately though, these events often aren’t possible without corporate sponsorship.

Sponsorship can be a unique branding opportunity for your business through providing unique branded products for the corporate event and future customer engagement. One way of achieving this is through the use of company-branded niche promotional products including lanyards.

Corporate events, such as work retreats, staff training days and product launches are beneficial for staff and consumers alike. Functions like these are a fantastic way to network, improve employee morale, and to formulate business strategies in a relaxed setting.

Sponsorship at corporate events can be very beneficial, as it helps position your company from a branding perspective and allows you to reach out to your target market in an alternative way. It can be a large sponsorship deal where you sponsor the whole event or something smaller such as providing branded lanyards for attendee name tags.

Why consider sponsorship?

The simple answer is that a sponsorship opportunity will reap you as many benefits as the sponsor receives. Sponsorship enables you to reach a specific niche target market while not wasting money on ineffective advertising.

Secondly, corporate sponsorship complements other marketing strategies, such as television and radio advertising, email marketing and trial offers for new products. Sponsorship also functions as a third-party endorsement.

2-3 day corporate functions are commonplace in many businesses. The primary focus is to get to know your colleagues on a personal level, in order to work together to generate ideas. An effective means of corporate sponsorship at these events are nametags attached to lanyards emblazoned with your company’s logo.

When circulating at these events, the attendees wearing the lanyards will promote brand recognition and will also help with customer loyalty and retention. They could even generate new leads for your business by acting as a ‘prompt device’ and help turn warm leads into sales.

The longer the event, the more exposure your brand will receive. Events that go on for 2-3 days or even a week will provide the largest publicity. Attendees of these lengthier events often wear their name tags and lanyards out into public when they pop out during breaks and after for dinner, etc. It’s great exposure especially if you are a local company.

Sponsorship at corporate events can cover a multitude of areas, from stands at trade shows through to sponsoring awards and speakers. It’s essential to choose the right activity that suits your company best. Lanyards are a fairly cost effective option; however your company branding and message will constantly be seen, throughout the event.

It’s not only at corporate events that lanyards are used. Hospitals, factories, commercial premises along with business, often use name tags and lanyards for identification purposes. The attached nametag and the design on the lanyard immediately evoke recognition of these occupations among the general public. When your business uses lanyards for identification, you will create awareness around your brand which will seep into the consciousness of the public.

A lanyard emblazoned with your company logo and colours will create an immediate association with your brand. This amounts to relatively cheap, yet extremely effective advertising.

Outside of the corporate event environment, lanyards can create instant brand recognition and thereby increase sales. Lanyards designed in your company colours and adorned with your logo are the ideal way to create brand recognition among current and prospective customers.

As there is room to attach identity information to the bottom, consumers are likely to carry them around. Whenever they use them, there is instant subconscious recognition of your company. The more they are exposed to items such as this, the more likely they are to buy from your business in the future.

Lanyards are an extremely efficient way to promote your business. They are more than mere trinkets with your company’s contact information. It may not seem like it, but these nifty little promotional items can help evoke customer loyalty and retention to your business. When handed out at public events like trade shows or product launches, lanyards can even generate new leads for your company.

Customer loyalty and retention is created through visual reminders of your company. It has been proven that promotional items such as lanyards can boost customer loyalty more than television or radio advertising. This is probably because customers had to associate with you (i.e. attend an event) to receive the lanyard and have attached a personal memory to that event.

Therefore, if customers attach a positive association to the lanyard, they will continue to buy from you and recommend your business to their friends and colleagues. This, in turn, will guarantee you a loyal customer base, as well as a steady stream of new clients.

To take advantage of new leads, ensure you have plenty of company lanyards on hand at promotional events, such as new store opening, product launches and annual sales. Prospective customers will pick up your promotional lanyards and will have your details on hand whenever they need your products or services.

Another way to generate professional leads is to attend trade shows, where you can give out lanyards to fellow business owners. Most small- to medium-sized business owners have a dedicated customer base, whom can potentially become yours.

Sponsoring corporate events through the use of lanyards can be a unique branding opportunity for your company. You will reach a large segment of your target market at a relatively low cost. Company lanyards create brand recognition, retention and loyalty among current and prospective customers with great ease.

Custom Lanyards

Custom Lanyards

More than just a colourful dog lead for humans with an unusual name, lanyards are used extensively throughout many specialised industries for identification purposes, including government buildings, hospitals and military facilities as well recreational venues such as concerts, trade shows and exhibitions. In addition, custom lanyards provide excellent opportunities for businesses to promote their brand and products. Practical, inexpensive and totally customisable to suit the individual needs of the company and the occasion, lanyards can be attached to small pouches that can store other small branded promotional items such as pens, USB sticks making them an ideal addition to any trade show.

Lanyards as Promotional Items

Available in a broad range of colours, styles and materials, businesses and institutions can use lanyards in a whole myriad of different ways in order to aid and enhance their marketing efforts. Here’s a collection of some of the more popular uses:

Exhibition Shows – all trade show exhibitors are required to wear some form of ID for security reasons. Typically this involves the use of a custom lanyard with a branded logo attached to it. This form of identification is readily visible and easily distinguishable to floor security, fellow trade show exhibitors and prospective clients. Many companies choose to offer gift bags at trade shows and may include a lanyard with additional promotional products attached to them.

School Fundraisers – unlike business promotional efforts which strongly rely on the skills of the salesman and the quality of the product being promoted, with school fundraisers, you already have an advantage. Your prospective customers aren’t just anybody afterall, they’re either parents of children who attend the school you’re fundraising for or close relatives, in which case you have a little thing called pride and sentimentality on your side. People directly associated with the school will have a natural inclination to help in any way they can and providing well designed, custom lanyards branded with the school logo will make them an instant hit with buyers.

Souvenir Shops – it’s no secret that tourists love mementos. Aside from photographs, souvenirs from landmark locations always prove popular with travellers. As a souvenir shop owner, having your store name emblazoned upon cheap and cheerful items such as custom lanyards along with the geographic location, is a sure-fire way of guaranteeing significant interest. Remember, lanyards aren’t just some flimsy, throwaway item that will find itself on the dust pile within a month’s time, they’re a highly useful accessory that has a variety of everyday uses.

Sporting Events – custom lanyards are commonly used at sporting events and are worn by personnel for both ID purposes and as an indicator of that person’s team allegiance alike. Similar to school fundraisers, pride plays an important role in influencing a person’s decision to buy. Anyone affiliated with a particular team will possess a strong willingness to buy the lanyard or other promotional items.

Non-Commercial Uses for Lanyards

In addition to company branding efforts, lanyards are an essential and ever-present means of identification at all major facilities and work environments. With their distinct colours and ability to have occupation-specific items to attached to them, they’re a vital tool for many disciplines, with their uses extending far beyond mere staff identification. Lanyards are commonly used in the following areas:

Hospitals – lanyards are used in hospitals throughout the world for the purposes of identification and other important items such as keys, digital access cards and so on, all of which can be readily attached to the lanyard. Rather than using generic neck lanyards however, hospital personnel will often use what is known as retractables, which provides all the usual benefits of a regular lanyard but with the added feature of having the ID card or other items close to the person’s chest or belt, ensuring that they don’t come in contact with liquid substances common to a hospital environment.

Factories – when working in high risk environments that involve the operation of dangerous machinery such as those capable of slicing, cutting or working in areas that involve close contact with extreme temperatures or hazardous materials, workers will often have kill switches attached to their lanyards in the event of accident to prevent further harm. Depending on the circumstance, the lanyard may be attached to the wrist (produced at a shorter length accordingly), rather than worn around the neck or it may be a retractable badge reel, as used in hospitals.

Military Facilities – along with hospitals, military sites have the most stringent policies when it comes to staff identification. In addition to ID purposes and security access cards, specially designed lanyards are used for attaching various equipment and side arms, such as pistols, knives and other military armaments to ensure that they are never displaced during battle.

Designing Your Custom Lanyards

When designing a custom lanyard for your business that is going to be used for promotional purposes, there are a number of key considerations that must be taken into account, such as:

  • Colour – in some cases, this will already be defined. Your company may have a distinct color to which it is already synonymous with, so you will naturally want to use this as your lanyard colour. In an age of full colour lanyards where this is no restriction on the amount of detail that can be infused into the material, businesses have the opportunity to create some truly spectacular designs. Colour plays an important role in the effectiveness of your branded lanyard, so it’s crucial to have colours that compliment each other well.
  • Style – lanyards come in a range of different styles, including plain, pre-printed and custom-printed. The style of has a bearing on overall cost. While custom-printed lanyards are a more expensive option over cheaper alternatives, they are totally customisable and provide a far superior end product, resulting in a more effective marketing tool for your business.
  • Material – there’s a wide variety of lanyard materials with the most common being bootlace, polyester, nylon and woven. Material prices vary, with bootlace being the cheapest and nylon the most expensive. As with style however, the pricier options result in a far more impressive product than cheaper solutions.

To assist you with the design of your lanyard, all reputable promotional product suppliers are typically only too happy to send you a sample for a given custom style. Once you have finalised your design with them, they will generally also send you a digital copy to ensure that it meets your exact expectations.

The Final Word

Unlike other branded items, a lanyard isn’t just another trinket with your company name splashed on it. It’s a multipurpose tool that serves a different function for different people. For a tradeshow company rep, it’s a means of identification, for an attendee, it’s an enduring reminder of that exact company. For a tourist visiting a gift shop, it’s a timeless memento, for the store owner, a reliable source of income. In addition to commercial applications, lanyards are an indispensable accessory at many major facilities and institutions including hospitals, universities, military sites and factories. Versatile and practical, there are so many ways to easily customise a lanyard to suit your exact needs and application, making them a sensible investment and powerful addition to your marketing efforts.

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Lanyards: The Forgotten Branding Tool

In amongst all the talk within marketing circles about the best promotional product for advertising your brand, the little old lanyard is often forgotten about. At one memorable event, a member of our team noticed a company had spent considerable money at a product launch on branded giveaways, silicone wristbands, custom bags etc, but that the staff demonstrating the new product (it happened to be a car launch) were wearing plain, unbranded lanyards.

Strange? We agree! Watching the crowd at this event, very little attention was given to the giveaways, but the salespeople demonstrating the features of the car had the unbridled attention of every person there. And they could have been wearing a branded product the whole time.

Lanyards make a strong promotional tool for all businesses. What other products can be worn by your staff for a functional purpose whilst simultaneously displaying your brand, a specific message, contact details or even a promotion. We have one retail customer who prints new lanyards for his service staff every 3 months to tie in with the latest promotion that the sales and marketing team have come up with i.e. “Ask us about free financing” or “10% off until July”. Because shoppers are generally overwhelmed with banners and signs in a shopping environment, messages on these signs are often missed. By placing promotions like this somewhere unique, like a lanyard, it garners more attention.

Free Lanyards for your Event

Often an event or venue knows that they desperately require lanyards but simply don’t have the budget for them. In this case, it’s time to start thinking about the promotional power of a lanyard. If you think about your customers, or attendees, do they represent a potential target market for a complimentary company who would love to get their brand in front of everyone at your event or venue? For instance, if you’re running a nightclub that attracts a crowd in their early 20’s, would an energy drink provider be interested in co branding your staff lanyards?

In our experience, the option of obtaining sponsors for lanyards, or even multiple co sponsors, can cover a significant portion of your lanyard expense. Due to the nature and size of a lanyard, it lends itself well to having multiple logo’s and brands printing along it, as well as website URL’s or event Facebook links.

Lanyards and RFID – sexy technology!

In conjunction with RFID cards, lanyards enter a whole new world in terms of their branding potential and capabilities. More and more events, exhibitions, conferences and music festival VIP areas are turning to RFID cards attached to lanyards as a means to not only identify people and display their credentials, but to have them engage in certain activities at an event or venue.

What are we talking about? Good question! RFID cards contain a radio-frequency identification chip that can work with certain systems to achieve fantastic benefits. At a recent University Open Day, lanyards and RFID cards were issued to every attendee. The system at the event allowed for users to scan their RFID card at a certain faculty and then be automatically emailed with the details regarding a specific course. At the same time, a competition was run by the university challenging attendees to scan in at 5 designated points (in this case they were the university dorms, the cafeteria, the sporting facilities, the library and finally the central quad). Anyone who successfully scanned in at all 5 checkpoints were then automatically SMS’d with a voucher that provided them with 50% off at the university merchandise store.

The above demonstrates a clever way to achieve several goals:

  1. Encourage attendees to undertake a desirable activity (in this case, get the full University experience by viewing as many of the core facilities as possible
  2. Encourage attendees to then spend money on branding themselves in the University merchandise (hats, shirts etc)
  3. It was all done in such a way that attendees raved about the “engagement” they felt with the University and the fun they had.

By using RFID, and lanyards, the University effectively engaged with potential students (customers).

Lanyards And Their Role in Safety

Lanyards play a surprising role in safety at offices, worksites and events worldwide. Whilst they are often viewed as a simple means of displaying identification (because that is indeed what they do), there are elements of lanyards that play a genuine role in keeping people safe.

Preventing unauthorised access

The most common safety related benefit of a lanyard is preventing access to certain areas. This is very common is office towers in major cities, with a lanyard (and accompanying ID card0 being provided at check-in on the ground floor, presenting you as an authorised visitor to the building. Often, this is provided in exchange for your driving license, a great deterrent for anyone trying to enter the building for illegal purposes.

Secondly the card at the end of the lanyard may even be equipped with RFID or NFC technology, with means you will need to scan the card at the elevator to gain access to it, and that it will only go to the floor (and therefore the office) that you have claimed to be visiting.

Lanyards are very common at music festivals, events and conferences. More and more events are taking steps to increase the security of their lanyard by incorporating reflective materials and by ordering heat sublimated lanyards – these are very hard to replicate or copy because they allow a full colour artwork to be presenting with digital quality colours and imagery on display. Be being tough to replicate, they become very secure as a means of identification.

Lanyards with safety measures

As has been highlighted by several instances recently, lanyards should always be purchased with a safety breakaway. Consider the case of this young student who was strangled by his lanyard when it got caught on a cubicle door; thankfully he survived, but not before spending 4 months in hospital and suffering severe injuries http://www.cbc.ca/news/canada/calgary/bearspaw-student-strangled-by-lanyard-prompts-17m-lawsuit-1.2573447.

A safety breakaway can be manufactured in to the lanyard at either the back of the neck or the side. If the lanyard gets caught on anything, it will snap off when a certain amount of pressure is applied, preventing injury like the tragic case above. When you consider the environments that lanyards are often used; offices, factories, busy events, festivals, schools, the risk of such an accident is such that surely it’s an easy decision to incorporate a safety breakaway on all lanyards, especially when they cost as little as 10c extra per lanyard.

For more information on lanyards, touch base with AAC. For a sample, come visit  – here at AAC we even leave a bowl of AAC-branded lanyards at our reception counter, and it is almost guaranteed that we will need to refill this every Monday morning. Lanyards… the forgotten branding tool!

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