“The times they are a-changin” sang Bob Dylan in 1964. Gone are the pens and stress balls of 2006 and here come the power banks and bluetooth speakers of 2015. Without further preamble, we present our latest iteration of our top 10 promotional products and trends list for 2015.
And, just for fun, we’ll use some famous quotes to guide you through our top 10 list. Why? Because life is too short to take these things too seriously.
The Top 10 Promotional Products for 2015
“Anywhere is walking distance, if you’ve got the time” – Stephen Wright
You can’t swing a cat without hitting someone wearing a fitness band these days. Never did we believe that it would become part of polite conversion to ask someone “how many steps did you take today” without it being part of a 10 step program. Fitness bands come in all types of styles and with varying functionality.
The most common functions are to record heart rate, number of steps per day,sleep monitoring and calorie intake, but there are more advanced models available too. Fitness bands can be branded to your business for use as promotional products.
Expect to pay: $17 to $35 per unit
“If time travel is possible, where are the tourists from the future?” – Stephen Hawking
Retro products are taking off in a big way. Recently company’s have even started launching new mobile phones minus apps and functionality! My goodness, it would be like living a decade ago… no Angry Birds! It really has become a ‘thing’ though, with consumers looking at the 60’s, 70’s and 80’s with rose tinted glasses and thinking how much simpler life was then. It seems the past is cool and the future will be awesome… poor us to being alive right now!
As promotional products, this trend is appearing in the form of yo-yo’s, rubik’s cubes, slinky’s, retro sunglasses, and a variety of modern products with retro designs; for example, ipad covers with cassette designs on the front.
“You do not really understand something unless you can explain it to your grandmother” – Albert Einstein
Bluetooth speakers have become very affordable in recent years thanks to advancements in the technology and manufacturing process. Just don’t ask us to explain exactly how it works!
As promotional products, they make a great gift because they are so useful. Bluetooth speakers allow you to play music from your phone, for instance, but with a much clearer, stronger sound than your standard phone speakers provide. This normally works to a distance of 8-10m or so, so ideal for the beach, the pool, park, or instead of having a more expensive stereo system in your home.
Bluetooth speakers can be branded and will be a popular gift for any recipient.
Expect to pay: $19 to $30 per unit
“A day without sunshine is, you know, night” – Steve Martin
Sun protection is a major trend in promotional products, with branded sunscreen and SPF lip balm the products of choice. It’s a win-win product, and ideal for a company with an outdoor and active focus in their marketing message. Recipients will keep and use the products; in the case of sunscreen, with family and friends, further adding to the exposure it provides.
There are lots of options available for those wishing to look at sun protection promotional products, with varying sizes, styles, shapes and scents. For a cost effective option, consider sunscreen sachets. There are also bottles, tubes, pots and more to think about.
Expect to pay: $1.50 to $4.50 per unit
“Max Power, he’s the man whose name you’d love to touch, but you mustn’t touch!” – Homer Simpson
Everyone is on the go 24/7, and with more apps demanding more from our phones, portable chargers (or, power banks) are fast becoming the must-have item of 2015. A power bank holds a specific amount of ‘charge’ that can be used to recharge your phone or tablet whilst on the go, just in case your battery runs out. This is ideal for long journeys, or for those who simply use their phone a lot.
They have become fairly cost effective also, meaning that the marketing budget won’t be completely dry if you go this way for your promotional products. As with all techno products, the price is influenced considerably by the specification, so go for a lower spec model to save money. Consider this – how often will a power bank get used by it’s recipient over the course of a year?
Expect to pay: $9 to $25 per unit
“Wine is constant proof that God loves us and loves to see us happy” – Benjamin Franklin
Wine is experiencing a renaissance at the moment, with vineyards and wineries busier than ever before. People are also becoming more knowledgeable about wine, thanks to so many varieties being available. I defy anyone to get in and out of Dan Murphys in less than 30 minutes; it’s just too relaxing wandering the aisles, browsing through the labels and then, eventually, settling for whatever is on special at the time!
Because of the above, wine products are growing in popularity, with the range of items available increasing. As promotional products, they are fantastic. From neoprene wine carriers to cooler bags, from wine/picnic hampers to wine accessories, the industry is booming.
“Life is far too important a thing ever to talk seriously about” – Oscar Wilde
Fun products are always a hit. Sometimes we need to loosen up and have a little bit of fun with our promotional products. Fortunately there are a wide range of silly products and novelties that can be branded with your logo or message and used in such a way.
Products that put a smile on the face of the recipient are always a winner, so why not think about branded silly putty, rubber ducks, tattoos, bubbles in a bottle, hacky sacks, confectionery or games?
Sure, their might not be an obvious synergy with your current marketing message, but sometimes that’s OK too!
With everyone being so time poor these days (or feeling like they are anyway!) taking a few moments to have a laugh can do wonders.
“Clothes make the man. Naked people have little or no influence on society” – Mark Twain
Traditionally clothing and apparel has been viewed more as an item of promotional merchandise, something that is sold within a retail environment, rather than something used as giveaway promotional products.
But with material costs reducing and printing capabilities increasing, more and more clothing is being used as promotional products. The success of apparel really comes down to whether you can come up with a witty way to promote your brand, because you want the recipient to wear the item of apparel often relatively often. If it is printed with “BRAND X IS GOOD” you might not quite achieve your goal.
Ask around the office or the marketing department, and come up with a self-deprecating way to promote your own brand and message. On a t-shirt or hat, that can be gold.
“Milk was a bad choice” – Ron Burgundy
Collapsible drink bottles are a great twist on the standard drink bottles used as promotional products. Combined with a carabiner clip, they are a portable, handy and useful product that is ideal for use at events, or just out and about.
Promotional products that allow recipients to be active and mobile are always a winner at the moment. Though you may not want to use them for milk, Ron.
“Why should I care about future generations? What have they ever done for me?” – Groucho Marx
Environmentally responsible promotional products have remained popular and will continue to do so – for good reason too. With growing emphasis on the environment worldwide, and an accelerating acceptance of global warming being a massive problem, it makes sense for environmentally friendly products to be considered. These can range from bags made from recyclable material to bamboo lanyards.
And that’s it – the Top 10 Promotional Products for 2015! Let us know your thoughts on the list; your suggestions might just make the 2016 list! Review our 2014 Top Ten!