No matter what business you are in, there is always the potential to use promotional products to help expand your business. This is especially true in aquatic centres where there are a number of uses for wristbands, lanyards and personalised merchandise.
Aquatic Centres tend to cater to a large target market. The target market includes families, tourists, professionals, seniors to name a few. It can often be challenging to produce marketing collateral that appeals to this wide audience. However one thing they all have in common is they enjoy being active and take pleasure from attending the aquatic centre.
Based on this reasoning, it would be safe to say that the marketing approach an Aquatic Centre takes should be broad and varied. Any promotional products and merchandise produced should reflect this wide audience and more importantly, appeal to them.
In this article, we’ll explain how wristbands and merchandise can be profitable for a business such as Aquatic Centre. In addition we’ll explain how the products can help take your business into the 21st century by improving technology and overall efficiency.
First, let’s look at wristbands.
Wristbands at Aquatic Centres
The number of businesses using wristbands has increased quickly over the last few years. Their main function in the context of an aquatic centre is for quick and easy identification for the large variety of customers they attract.
Having a clearly visible wristband helps staff to identify which visitors are allowed access to the different areas. It could be that members can’t access certain areas such as the gym, sauna or steam rooms without a wristband that identifies you as a fully paying member.
Similarly, different coloured wristbands could identify non-paying members. The patron can be ID quickly, with minimal fuss and from a distance. Children and teenagers could have patterned wristbands. This is especially useful to stop under-aged customers using equipment and facilities that they are not legally allowed to use, like a sauna or gym.
Wristbands are a very cost effective solution to help your staff, but they can also be used in conjunction with technology such as RFID. RFID is growing in popularity at aquatic centres all over Australia. With the appropriate systems and technology, a patron can scan their wristband to gain entrance to the centre. They can also be used for something as simple as scanning the wristband to use a locker. AAC ID Solution’s RFID wristbands are silicone with an RFID chip embedded within.
These wristbands add ease to accessing facilities because the visitor would not need a member of staff to grant them admittance. They will not need to fumble around looking for a coin to use a locker. Through this, you will free up staff to help other customers. In addition, having the latest technology in wristbands will position your centre at the forefront of new technologies.
Another benefit is staffing levels, with potentially fewer staff required at reception and gate to control entrance, check ID, receive admission money etc.
Lanyards and ID cards at Aquatic Centres
Lanyards are a convenient and popular method of carrying an ID card. They come in a multitude of colours, materials and styles to suit tastes and company branding. Lanyards can even come with custom printed texts and images, which is very handy for promoting your business. There are various material options including eco-friendly options.
Operating along the same principles as a wristband, ID cards will grant access where ever it is needed. There are many ID-related options available including overprinting individual names and details, including photos, magnetic strips, unique barcodes or even RFID chips. They would probably most benefit staff, as they can be used to gain entrance to restricted areas. Staff can also use them for till transactions, or for clocking in and out to record their working hours. Holding the ID card on a lanyard stops people misplacing the card; it can sit around your neck all day (or be tied to a bag) and you don’t have to worry about losing it!
Merchandise at Aquatic Centres
Using merchandise is a great way to create additional revenue. Items such as water bottles, towels, T-shirts, swimming caps, draw-string bags, are all available to buy and customise. Additionally, they promote your business, and people will soon start to recognise your brand and premises. You could even give away an item to someone when they first sign up, or to win in a monthly competition. If they are desirable enough, people will want them and buy them.
At AAC ID solutions, the full-colour beach towels have been creating 300% mark up for our clients. A great boost to income, especially during a low or off season. Other items, like water bottles or custom bags, are popular as they can be used time and time again and are suitable in the context of an aquatic centre.
It’s important to make the items relevant when purchasing merchandise to sell. So, in your aquatic centre, consider if customers are more likely to purchase a swimming cap or a USB data pen? Also they need to be designed and branded in a way that is appealing to the prospective buyers.
Recent international studies have found that through clever use of merchandise, and promotional products, they can raise the recognition of your brand by up to 80%. What this means for your business is that you firstly receive the profit from selling the shirt/ water bottle/ beach towel (etc) and also gain recognition throughout the buyer’s friends and family networks.
Getting your brand recognised is one of the steps to a successful business. Even a successful aquatic centre must have a noted and positive brand image. Through using high-tech wristbands and quality merchandise, you provide your clients with a unique experience. This makes them more likely to come back for repeat business as well as recommending you to other potential clients. Though wristbands and merchandise may seem like just another product, it is the little things that help a business thrive.
For access to more great articles, check back regularly!