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The Power of Storytelling in Event Marketing

Storytelling is a powerful tool in event marketing. It creates an emotional connection between a company, its products, and its customers. Effective storytelling increases engagement between a brand and its audience, which helps drive conversions and, ultimately, revenue growth. Focusing on storytelling can help build trust and loyalty by humanizing the brand. In this blog post, we will explore the importance of storytelling in event marketing and how it can be used to create a memorable event.

What is Event Storytelling?

At its core, event storytelling involves using narratives, emotions, and experiences to create a cohesive and immersive event journey. It goes beyond simply delivering information or showcasing products; it aims to captivate and connect with attendees emotionally. Story-driven events shape brand identity, as narratives communicate core values and mission. A well-crafted story lingers in attendees’ minds, extending the event’s influence long after it’s over, thus establishing a long-lasting impact.

Why is Event Storytelling Important?

One of the most important aspects of event storytelling is authenticity. Authenticity is paramount in an age where consumers are more informed and skeptical. Authentic stories resonate with attendees, making their marketing campaigns more memorable and impactful. Brands like Apple, Nike, and Airbnb are prime examples of proper storytelling. These brands don’t just sell products; they sell experiences, aspirations, and a sense of belonging. As a result, their stories resonate with the audience, making their marketing campaigns more memorable and impactful .

Another important aspect of event storytelling is emotional connection. The power of storytelling lies in its ability to evoke emotions. People remember stories that make them feel something. By creating an emotional connection with attendees, event planners can create a more memorable and impactful event. This can be achieved through a variety of techniques, such as using music, lighting, and other sensory elements to create a specific mood or atmosphere.

How to Use Event Storytelling?

Event storytelling also focuses on “moments.” Highly successful events like C2 Montreal and TED use a variety of formats in their event design to encourage learning and sharing. Interactive workshops, hackathons, and other creative elements transform attendees into active participants. C2 Montreal’s agenda, for example, is about 80% workshops and 20% speakers.

C2 Montreal using storytelling effectively in their events, and their marketing!

By designing their event to keep attendees engaged, they’re more likely to retain knowledge and recall the experience positively. Because of C2’s excellence in event storytelling, it attracts more than 6000 professionals each year.

When it comes to event storytelling, it’s important to remember that less is often more. A cluttered event space can be overwhelming and detract from the overall experience. Instead, focus on creating a cohesive and engaging event design that reflects the desired atmosphere or theme. This includes elements such as decorations, signage, lighting, and overall aesthetics that contribute to the event’s ambiance.

Some examples of events that use storytelling effectively are:

  • The Burning Man Festival: This annual event in Nevada is a celebration of art, community, and self-expression. The event is based on a story of a man who burns a wooden effigy every year, symbolizing renewal and transformation. The event attracts thousands of people who create their own art installations, costumes, and performances, creating a unique and immersive experience.
  • The Wizarding World of Harry Potter: This theme park in Orlando is a dream come true for fans of the Harry Potter series. The park recreates the magical world of the books and movies, with attractions such as Hogwarts Castle, Diagon Alley, and Hogsmeade. The park immerses visitors in the story of Harry Potter, with interactive elements such as wands, spells, and characters.
  • The World Economic Forum: This annual event in Davos is a gathering of global leaders, thinkers, and influencers who discuss and shape the future of the world. The event is based on a story of collaboration and innovation, with themes such as “The Fourth Industrial Revolution” and “Stakeholders for a Cohesive and Sustainable World”. The event features panels, workshops, and networking sessions, where attendees can exchange ideas and insights 7.

Conclusion: Your Event Storytelling Should Be Better

Event storytelling is a critical component of event planning. It is the key to creating an immersive and engaging experience that attendees will remember long after the event is over. By focusing on authenticity, emotional connection, and creating “moments,” event planners can create an experience that meets or even exceeds attendees’ expectations. Remember that less is often more, and focus on creating a cohesive and engaging event design that reflects the desired atmosphere or theme. With these tips in mind, you can create a memorable event that attendees will be talking about for years to come.

Ready to Turn Your Event into a Legendary Tale? AAC is Here to Make it Happen!

You’ve seen the power of storytelling and its magic in event marketing. Now, it’s time to bring that story to life with AAC’s premier event solutions. Imagine an event where every detail, from entry to exit, weaves into the grand narrative you want to tell. That’s the AAC experience.

Event Planners, Listen Up! 


Your next event deserves the best, and AAC is poised to deliver just that. With our top-of-the-line ID wrist bands, lanyards, and print products, we act as your assistant breaking down the barriers of planning events.

Our Tyvek Wristbadns are the only one's made in Australia. Shopy Tyvek, Lanayrds, ID & Print

Why settle for less when you can have the best? Our Tyvek wristbands ensure secure, hassle-free entry management.

Our custom-printed lanyards aren’t just accessories; they’re statement pieces that echo your event’s theme. And our promotional print products? They’re the canvas where your event’s story unfolds in vivid colors.

Our lanyards are best in Australia. Big Brands like Griffith University use us for a reason for their lanyards across australia.

We’re your partners in the event planning journey, ensuring every piece aligns perfectly with your vision. With AAC, you get a promise of excellence, innovation, and a commitment to making your event unforgettable.

Take Action Now! Don’t let your event be just another date on the calendar. Make it the talk of the town with AAC’s solutions. Visit us today and see how we can help your event tell a better story!

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Lanyard Attachments: A Guide

Do you need lanyards for your business, event, or organisation? If so, you might be overwhelmed by the number of options and choices available. Lanyards, and especially lanyard attachments are not just simple cords that you wear around your neck. They are complex and customisable products that can serve different purposes and functions. You need to consider many factors, such as the type, material, colour, size, shape, style, and design of the lanyard, as well as the attachment and safety breakaway that you want to use. How do you know which lanyard is the best for your needs? How do you compare and contrast the different varieties of lanyards? And how do you avoid making mistakes or wasting money on low-quality or unsuitable lanyards?

AAC Has Australian Lanyards To Fit Your Needs

Don’t worry, we are here to help. In this blog post, we will guide you through the process of choosing the right lanyard for your needs. We will explain the features and benefits of different types of lanyards, attachments, and safety breakaways, and give you some tips and examples to help you make an informed decision. We will also show you how lanyards can help your business, event, or organisation achieve your goals, such as increasing your brand awareness, enhancing your security, improving your efficiency, or boosting your customer loyalty.

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By the end of this blog post, you will have a clear and comprehensive understanding of lanyards and how to use them effectively. You will also be able to order your own customised lanyards from our online shop, where you can choose from a wide range of options and enjoy fast and reliable delivery, high-quality products, and competitive prices. Our lanyards are the best in Australia, and stand head and shoulders above the competition. But, that’s only because we’re experts. With over 30 years in the industry we know a thing or two about ID and lanyards in Australia. So, let’s share the knowledge.

Whether you want to increase your brand awareness, enhance your security, improve your efficiency, or boost your customer loyalty, lanyards can help you do that and more. Here are some of the ways that lanyards can help your events and businesses:

Here’s Your Guide To Lanyard Attachments:

Lanyard attachments are the parts that connect the lanyard to the item you want to carry. They come in different shapes, sizes, materials, and colors, depending on the type and weight of the item, and the style and function of the lanyard. Here are some of the lanyard attachments that we offer at AAC:

Split/Key Ring

A simple and versatile attachment that allows you to hang a set of keys directly to your lanyard. It comes in many sizes and is made of high quality metal. The key ring is secure and can be used in any location. However, be careful not to snag your hair with the ring if you have longer hair.

J-Hook

A hook-shaped attachment that can hold ID cards and split key rings. It can be made of metal or plastic, and can have one or two hooks. The J-Hook has a textured grip that makes it easy to open and close. It also has a swivel that allows the attached item to rotate 360 degrees. The J-Hook is strong and can hold heavier items, but it may scratch the top slot area of the ID card if not handled carefully.

Japanese Hook or Metal Lobster Claw

A crustacean-like attachment that has a high resistance value and a chrome metal finish. It can hang all kinds of items on the lanyard, and is the most durable type of lanyard attachment. However, it is also heavier and more expensive than other attachments.

Alligator or Crocodile Clip

A strong clip that can attach to almost anything. It is especially suitable for holding ID cards that have a hole punched on the top. It can be made of metal or plastic, and can keep the ID card facing forward. The alligator clip is named after it’s alligators like opening jaws.

Metal Oval or Egg Hook

A timeless, classic hook that has an oval shape and a thick and strong body. It is similar to the J-Hook, but has a rust-resistant and highly durable material. The metal oval or Egg hook can be used by anyone and can hold various items on the lanyard.

Metal Swivel Hook

A hook that has a rounded and D-shaped swivel head. It is made of cast and metal steel, and can be used with fashion bags and marine devices. The metal swivel hook is less used on the lanyards, but it is still available on our online shop.

Metal Slide Hook Or Carabiner Hook

A hook that has a heavy-duty and semi-square swivel head. It looks like a lower case “d” and can hold ID cards, key rings, and other items. The metal slide hook is easy to use and can adjust the length of the lanyard. It is also very sturdy and can withstand a lot of pressure.

Here’s a comparison of all of their various looks.

Safety Breakaways

Safety breakaways are the parts that allow the lanyard to break apart when tugged or snagged. They are designed to prevent choking, strangling, or injuring the wearer in case of an accident. They are especially important for children, or for people who work in hazardous environments. Safety breakaways can be located on different parts of the lanyard, such as the back of the neck, the upper part of the attachment, or the middle of the lanyard. Here are some of the safety breakaways that we offer at aac.com.au, the best store for lanyards in Australia:

Plastic Buckle:

A buckle that can be opened and separated into two parts. It is also called a buckle release, and is made for protecting the users and carrying the keys and small items. The plastic buckle has a side squeeze buckle for easy detachment, and can prevent the users from removing the lanyard when they use the attachment. Also, The plastic buckle can be used for a long period, and can be reconnected after breaking apart.

Plastic Safety Breakaway:

A breakaway that can pull apart when tugged. It is hidden around the back of the neck, and can be used in schools and hospitals. The plastic safety breakaway offers an important safety feature, and can be reconnected after breaking apart.

Velcro Breakaway:

A breakaway that can be torn off with your hands. It is made of mated reclosable fastener and aggressive adhesive that can be used indoors or outdoors. The velcro breakaway is an industrial safety product, and is cheaper than other breakaways. However, it may not be as durable or reliable as other breakaways.

We also offer lanyards with two safety breakaways, such as plastic buckle and plastic safety breakaway, or plastic buckle and velcro breakaway. These types of lanyards can provide double protection, and are the best choice for little children.

Hopefully This Will Help You Choose Lanyard Attachments To Suit

We hope that this blog has helped you understand the role and function of lanyard attachments and safety breakaways. You can choose the suitable and right lanyard accessories according to your own needs. You can design lanyards to fit your branding, and we guarantee you will find the attachment that suits you best. And if you don’t fancy your designs, we will make it for you. Our talented graphic designers, proof your design but you can also use them to design for you!

We have a wide reange of attachments and safety breakaway options too. AAC knows lanyards, and we have the best lanyards in Australia.

Our Lanyards Are Shipped From Our Warehouse On The Gold Coast, In Australia, With Any Lanyard Attachments You Like.
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How to Display Custom ID: A Guide

At AAC, we have a wide range of clients, from event planners to construction and sports stadiums to amusement parks. But they have an obvious common denominator. All of these fantastic businesses are built by individuals, with unique roles, personalities, and stories. And they all need custom ID to display their uniqueness and provide security to their businesses.

Your identity and the identity of your staff and guests is a key part of who you are and the brand you represent. Choosing our ID products, helps you communicate, connect, and collaborate with others.

That’s why at AAC, we offer a range of ID solutions and products. We have everything you need as the one-stop shop for ID Products. You name it, we’ve got it: plastic ID card holders, custom ID cards, and printed lanyards. All of our custom ID range is there to fulfill any and all needs. Our 25 years of experience, tens of thousands of clients and millions of dollars in machinery, can guarantee all of your needs are met.

In this blog post, we’ll introduce you to our ID products. We’ll also show you their benefits.

Our Custom ID Range Is Extensive

You want a product that matches your requirements and preferences. You want a product that fits your plastic ID card and your lanyard. Most importantly, you want options.

That’s why we offer custom ID services. We have a wide selection of clear PVC pouches and wallets. They are designed to your specifications. No matter the size or the proportions, we can produce custom shaped and sized ID pouches and wallets.

It’s so extensive that we decided to create an entire blog to breakdown all of the main products in the range.

Let’s Get Into It

Why Choose Custom Plastic ID Card Holders?

Custom plastic ID card holders have many advantages over standard ones. Here are some of them:

  • AAC card holders are more durable and resistant to wear and tear. They can last longer and protect your ID card better.
  • They are more secure and prevent unauthorized access. They can have features like holograms, barcodes, QR codes, or RFID chips. These can store and verify your information and prevent counterfeiting or cloning.
  • AAC’s Plastic ID Card Holders are more attractive and eye-catching. They can have your logo, colours, fonts, or images. These can enhance your brand identity and recognition.
  • They are more versatile and adaptable. They can fit any size, shape, or type of ID card. They can also have different inserts or piercings. These can suit your needs and preferences.
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Plain PVC ID Wallets and Pouches: The Classic Choice

If you prefer a simple and standard product, you can choose from our range of plain PVC ID wallets and pouches (or plastic card holders). These are the classic choice for displaying your identity.

Our plain PVC ID wallets and pouches come in various sizes and shapes to suit different types of ID cards and documents. We cover just about all sizes. Including small portrait, small landscape, medium, large, over-sized, slim, dual and triple insert. Our plain PVC ID wallets and pouches are made from a soft and strong transparent PVC material. They let you display your ID card clearly and securely. They also have marked holes. These let you insert your plastic ID card and attach your pouch or wallet to different lanyards and/or retractable devices.

You can use our plain PVC ID wallets and pouches to show your name, role, affiliation, and personality. You can also use them to display your credentials, tickets, vouchers, or passes.

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Artboard ID Cards: The Affordable Option

If you are looking for a low-cost and high-quality option, you can choose our artboard ID cards. They are the affordable option for displaying your ID card. Artboard is a thick and sturdy artboard material. They have a glossy or matte finish. We have standard sizing and piercings, but endless custom cut options for all occasions or events. They fit most ID cards and lanyards.

Our artboard ID cards are suitable for short-term or one-time use. You can use them to show your name, role, affiliation, and personality. You can also use them to display your credentials, tickets, vouchers, or passes.

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PVC ID Cards: The Premium Option

If you are looking for a high-end and durable option, you can choose our PVC ID cards. PVC is the premium option for displaying your ID card. They are made from a solid and smooth PVC material. They have a glossy or matte finish. And since the material is more solid, it means you print your ID card in full colour and high resolution. They also have various features and options. You can easily add magnetic stripes, barcodes, QR codes, or RFID chips. They can also have holograms, signatures, or photos.

Our PVC ID cards are suitable for long-term or repeated use. You can use them to show your name, role, affiliation, and personality. You can also use them to store and verify your information and prevent unauthorized access.

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Custom Lanyards: The Essential Accessory

If you want to attach and display your ID card with ease and comfort, you need a lanyard. A lanyard is a cord or a strap that you wear around your neck, shoulder, or wrist. It has a clip or a hook that you can use to attach your ID card holder. A lanyard is the essential accessory for your ID card.

At AAC, we offer a wide range of lanyards. They can match your ID card holder and your brand. You can choose from various colours, styles, and materials. It’s easy to customize your lanyard with your logo, text, or image. You can also add safety features, such as breakaway clips or retractable devices.

Our lanyards are ideal for any occasion. Make sure to brand it can use them to show your name, role, affiliation, and personality. You can also use them to enhance your brand identity and recognition.

You can order lanyards, or any other options from our range from our website and have them shipped within a single business day. Custom products obviously take longer, but ordering from our Australian owned and operated HQ on the Gold Coast, means we can fulfill your lanyard order faster and with higher quality than any other lanyards in Australia.

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RFID ID Cards: The Smart Option

If you want to use your ID card for more than just identification, you need an RFID ID card. An RFID ID card is a card that has a radio frequency identification (RFID) chip embedded in it. The chip can store and transmit your information wirelessly. An RFID ID card is the smart option for your ID card.

With an RFID ID card, you can do more than just show your name, role, affiliation, and personality. You can also use it to access doors, gates, or turnstiles. With RFID, it’s multi-purpose too. You can also use it to pay for goods, services, or transport. You can also use it to track your attendance, time, or location.

At AAC, we offer a range of RFID ID cards. They can meet your specific needs and preferences. You can choose from different types of RFID chips, such as low frequency, high frequency, or ultra-high frequency. You can also choose from different types of RFID cards, such as ISO cards, clamshell cards, or key fobs.

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How to Order Custom ID Products?

Ordering custom plastic ID card holders is easy and fast. Here are the steps:

  • Fill in the enquiry form on our website. Tell us your details and requirements. For example, the size, shape, number of inserts, type of piercings, and design of your ID pouch or wallet.
  • We will send you a quote and a mockup of your ID pouch or wallet. You can review and approve it or request changes.
  • We will print and produce your ID pouch or wallet. We use high-quality materials and equipment. We also follow strict quality standards and procedures.
  • We will deliver your ID pouch or wallet to your address. We offer free shipping across Australia. We also guarantee your satisfaction and offer a refund or replacement if you are not happy with your order.
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